Serendib Flour Mills and Prima further reduce price of bread flour

Serendib Flour Mills, together with Prima, the leading flour manufacturers in Sri Lanka, have collaborated with the Trade Ministry to support the government’s cost of living reduction initiatives. 

Both companies have agreed to reduce the bread flour prices by Rs.10 per kilogramme, effective February 18, specifically targeting the bakery industry, to enable reductions in the bread and bakery product prices.

“During 2024, we implemented an initial reduction of Rs.10 per kilogramme in the bread flour prices. While the earlier reduction did not translate to lower bread prices, both institutions have now stepped forward with an additional Rs.10 per kilogramme reduction, bringing the total reduction to Rs.20 per kilogramme,” said Serendib Flour Mills Director Brand and Corporate Communications Kalinga Wijesekera.

“We have informed the Trade Minister about the latest reduction and sincerely believe the Bakery Association will pass on the benefit of this price reduction to the end consumers, through reduced prices of bread and other bakery items,” he added.