Ogilvy’s Geometry Global wins Bronze at ADFEST 2025

Geometry Global Creative Group Head Nadeera Warawita with Bronze Sustainable Lotus Award (Education Category) at ADFEST 2025 in Pattaya, Thailand

• Sole Sri Lankan agency honoured this year, marking country’s first ADFEST victory since 2019

Geometry Global, a strategic business unit of Ogilvy Group Sri Lanka, continued its winning streak at international advertising awards by clinching a Bronze Sustainable Lotus Award at ADFEST 2025 in Pattaya, Thailand. 
The agency won the award in the Education Category for its ‘Books that Keep on Giving’ campaign for ProMate (Printxcel), a leading stationery manufacturer in Sri Lanka. The campaign was the only Sri Lankan entry to be recognised this year at the awards show and further, the first ADFEST win for the country since 2019. 
ADFEST is a key international awards show and creative festival that focuses on nurturing and supporting the creative industry in the Asia Pacific, Middle East and North Africa region. The Sustainable Lotus Category in the awards show is presented for campaigns that promote social, environmental and economic sustainability in line with the UN’s Sustainable Development Goals and the role such campaigns play in driving transformational change.
The Books that Keep on Giving campaign by Geometry Global addresses the social need of supporting visually impaired students’ education amid Sri Lanka’s 300 percent surge in paper costs. Leveraging the insight that over Rs.25 billion worth of paper are discarded annually in the country, the campaign called on the public to donate their used notebooks, which were then upcycled for Braille writing. 
The win at ADFEST 2025 is the latest international recognition for Geometry Global and its Books that Keep on Giving campaign. 
Geometry Global, Ogilvy Digital and Ogilvy Media Managing Director Lalith Sumanasiri noted, “Winning at ADFEST 2025 is not just an accolade; it’s a powerful reminder of the responsibility we hold as marketers in today’s world.”
Geometry Global Creative Group Head Nadeera Warawita said, “Receiving international recognition like the ADFEST Lotus validates the impact we’ve made and I’m incredibly proud of the difference we’ve achieved.”