GRI launches ‘EARTH Series’ of radial agriculture tyres

As a socially responsible producer of high-grade specialty tyres that strives to make a positive impact on our plant, GRI hastaken a major step forward in its green leadership by launching the GREEN XLR EARTH Series of radial agriculture tyres. The GREEN XLR EARTH is one of the world’s first sustainable tyre series for the agriculture segment.

Developed with 37.5 percent sustainable materials, it is built to nurture and protect the environment, and deliver superior functional properties to drive high performance and productivity for tractors across global markets.

Designed in a novel earthy green colour, the GREEN XLR EARTH Series is produced with a high percentage of recycled carbon black to reduceits carbon footprint. It also incorporates soybean oil, which is renewable and sustainable, unlike petroleum-based oils, and ensures that natural rubber maintains more of its original qualities to enhance the tyre’s overall performance.

It also contains next generation HD Silica which is a sustainable material that further improves tyre performance.
Reclaimed rubber is another integral component and is sourced from end-of-life tyres through a green recycling process and used to enhance the tyre’s sustainable attributes and minimize its carbon footprint. Prabhash Subasinghe, Managing Director of GRI said, “Innovation is in our DNA. Sustainability is in our soul. True to our vision to move humanity towards making a positive impact on the planet, we believe that this trailblazing launch of one of the world’s first earth-friendly tyres will open a new era of high-grade agriculture tyres.”

Dr Mahesha Ranasoma, Chief Executive Officer of GRI said, “Providing farmers with the ability to do what is important for their farm productivity and yield, while also presenting them with a unique opportunity to do what is best for the environment, was an emerging need that required urgent addressing. As a sustainability driven organization, GRI is positioned well to serve this need, as we drivegreen initiatives through a unique value chain presented through our hallmark GREEN X Circle.” 

The GREEN XLR EARTH Series was first displayed at the Farm Progress Show in Iowa, United States on August 30th.