SLIM corporate educational programmes to boost staff performance

20 February 2015 04:53 am - 0 - {{hitsCtrl.values.hits}}

A A A

The Corporate Educational Program of Sri Lanka Institute of Marketing (SLIM), which was launched in 2010, has been highly successful and has contributed to the improved performance of companies in various industries such as Insurance, PharMa, FMCG, Mobile Telecommunications and Banking.

The programme is being continued in 2015 and companies have the opportunity to tie up with the national body for marketing in Sri Lanka for accelerated professional development of their staff. The program includes customised education for individual companies and the company performance is embedded into the program, thereby guaranteeing positive results.

Fonterra and HNB Assurance, two of the oldest partners, have been reaping the rewards of this highly acclaimed program for over 4 years. Etisalat, Unilever, Harcourts, Nations Trust Bank (NTB) and Janashakthi are among the other partners while SLIM is considering offering an insurance marketing diploma in partnership with Sri Lanka Insurance Institute (SLII).

HNB Assurance Managing Director, Manjula De Silva noted the improvements he had seen within his company during its four year partnership with SLIM.
“We were the first insurance company to tie up with SLIM on this program and over the past four years SLIM has added great value to HNB Assurance, even exceeding our initial expectations. The effectiveness and success rate of our sales team has increased thanks to the skills acquired through Diploma in Professional Selling (DPS) while Preliminary Certificate in Marketing (PCM) has empowered our Marketing Team to establish HNB Assurance as one of the top insurance corporates in Sri Lanka.”

SLIM President Kalana Rathnayaka spoke about the importance of staff development for the growth of companies.“Companies are about people and if the human resources are neglected no other area will function at its optimum level. Therefore, it is heartening to see the service which SLIM has been able to render to the corporate sector over the past 5 years through this program, and credit should go to the companies who have partnered with SLIM for being proactive about this important area.”

At the conclusion of the Corporate Education Program each employee receives a co-branded certificate from SLIM and their company, at a certification ceremony. A unique aspect of the program is that the successful completion of each programme provides a pathway for employees to pursue SLIM qualifications which will further enhance their career prospects and ultimately endow the companies with a highly qualified workforce.

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Comments - 0

Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

SLIM corporate educational programmes to boost staff performance

Comments - 0

Add comment

RECOMMENDED

‘Spike in blast fishing’ poses renewed threats to Sri Lanka’s marine ecosystems

UDA owned land in Thalawathugoda; UDA Minister Prasanna Ranatunga under the spotlight for forceful occupation of reserved land

Loss-making SMIB faces political pressure in recovering loans

Baltimore Bridge Collapse: MV Dali, SL authorities anchored in mystery?

Has Sri Lanka become a potential hub for the illegal wildlife trade?

Spotlight on Moragahakanda Development Project Moragolla villagers lose livelihoods and down to one meal a day

Ambitious Sri Lankan jobseekers ‘trafficked into Ukraine war zones’

Most Viewed in News

Sri Lankan among NASA’s new crew for next simulated Mars journey

Ranil Wickremesinghe caravan moves on despite barking dogs

Racing event tragedy leaves seven dead including eight-year-old child

Two racing drivers arrested over Fox Hill tragedy

Street food vendor arrested for verbally harassing foreigner

New Visa procedure implemented

MIRROR CRICKET

Is Chamari Athapaththu Sri Lanka’s greatest cricketer ever?

Athapaththu back atop ICC Women’s ODI Batting Rankings

Chamari Athapaththu sets big goal for T20 World Cup

How does CSK get best out of Pathirana?

TODAY'S HEADLINES

Foreign powers intensify surveillance on Presidential elections as strategic interests take centre stage

New uterine loop for monkey birth control

Sajith avoids reception hosted for Iranian President

Do not be afraid to use weapons, Minister Alles tells police

SLAS appoints independent committee for investigation

Pakistan lose key players for last two T20Is against New Zealand

Sri Lanka secures third spot in South Asian Kurash Championship 2024

Athapaththu back atop ICC Women’s ODI Batting Rankings