Wed, 01 Dec 2021 Today's Paper

FIRST SRI LANKAN IN THE JURY PANEL OF THE ASIA-PACIFIC EFFIES

19 January 2016 07:33 am - 0     - {{hitsCtrl.values.hits}}

A A A


Imal Fonseka​

The Confederation of Asian Advertising Agency Associations has proudly announced the appointment of ImalFonseka,renowned marketer and CEO of Ceylon Biscuits, to the jury of the Asia pacific Effie Awards, making him the first Sri Lankan to be nominated for this prestigious position.  

Imal’s experience is extensive and he is best known for the launch and the subsequent market leadership of Panadol in Vietnam in addition to working across the markets of the greater Mekong area. He was subsequently associated with the ground-breaking “Ministry of Enjoyment” campaign in Singapore during his time with Coca-Cola Far-East. To add to this impressive experience, Imal has chaired the Effie Awards Sri Lankan edition Jury in both 2009 and 2012. 

The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry. Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognized by advertisers and agencies as the global standard of marketing effectiveness excellence.  The award now celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and North America Effie, and some 40 national Effie programs.

  Comments - 0


Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment





Focus on Laggala Gem mining big shots bigger than the law

The truth is now being uncovered regarding an illegal mining racket in state

How and why the TNA was formed twenty years ago

The Tamil National Alliance (TNA) is now twenty years of age. The premier pol

India lays emphasis on culture diplomacy with Sri Lanka

Indian Prime Minister Narendra Modi wanted to inaugurate the Kushinagar Inter

Bittersweet memories of a ‘City that never slept’

At the heart of Eastern Province lies a now abandoned ghost town punctuated w