At the Effie Awards Night 2012 held recently, AVIVA NDB Insurance became the only insurer to win an Effie for the second year in a row. AVIVA NDB received a coveted Silver Effie for health insurance.
The Effie Awards recognize effective marketing communication campaigns and was organized by the Sri Lanka Institute of Marketing (SLIM). Receiving a Silver award is a significant achievement since only one Gold has been awarded during the 5 year history of Effie Awards in Sri Lanka.
Effie Advertising Awards is a global award initiated by the American Marketing Association in 1968 and now held across 40 countries in Europe, Asia Pacific and the Middle East. The global criteria help to uplift advertising standards to an international level.
Amal Perera, General Manager, Marketing and Bancassurance who was present to receive the award, along with the team members who were involved with the communication campaign development and TBWA/TAL, the advertising Agency, said “winning a globally recognized award for our newly launched AVIVA NDB HealthInsurance is an achievement that demonstrates our commitment to ensure our customers understand the product clearly and are able to get the maximum benefit from our health insurance offering.”
“Even after we change our brand to AIA in the next few months, health and healthy living will continue to be an important focus for our company” he added