Mon, 27 Jun 2022 Today's Paper

Square44 int’l brand design agency in Sri Lanka

18 November 2015 06:30 pm - 0     - {{hitsCtrl.values.hits}}

A A A

Square44, a specialist brand design agency operating across Asia from office in Hong Kong and Thailand, reaching over 16 countries in the region has decided to explore potential in the Sri Lanka market.

Speaking on the importance of the services on offer Founder and Brand Design Consultant Mathijs Aliet stated, “One of the things we specialize in is packaging design, which most of the time is not given due attention by most marketers. Packaging is a silent salesman; it stays on the shelf talking to your customers long after your ATL or BTL bursts have ceased. 

But unfortunately the attention paid to this critical element is far less than the attention diverted towards main stream communication. We consider it our role and responsibility to create packaging design solutions that can provide a competitive edge for your brand helping you perform better. We operate in many countries in Asia and have been able to make a difference to most brands we have worked with. Our first visit in November 2014 to Sri Lanka was exploratory and an eye opener. We never realized this country had so much potential.”

Adding further Brand Design Consultant Sven Petersen said, “Even as a country there is so much value branding can add, Sri Lanka as a brand has got tremendous potential but currently perhaps still rather underutilized. Your teas have so much potential too; it would be exciting to explore some of these areas. When we first visited we quickly got very excited about the tremendous potential that exists here. You have a large number of very solid FMCG companies that produce very high-quality products which are managed by smart thinking teams. 

That is a great foundation. If we can help these companies by adding the right branding layer, we can enable them to compete on a more strategic level, not having to worry about fighting tactical battles linked only to a product fighting on a commodity platform. Adding the right branding layer can help a brand get noticed by more people, generate trial, convert to more users, demand price premiums for higher quality products and create a loyal user community that actually cares about the brands they buy. Great branding also opens the door to competing on a regional or even global scale.”

Square44 works with consumer, corporate and retail brands and its scope of service spans across innovation, brand strategy, brand design and unique impactful brand activation ideas.

“Square44 is a brand design agency that helps large multinationals as well as strong local companies build, manage and grow their brands with a long-term commercial focus. From our two Asian offices in Hong Kong and Thailand we’ve been serving clients across 16 Asian markets for the past 10 years. Our team of marketing and branding experts work closely together with brand and business owners to look for opportunities to build strong, meaningful and unique brands that are relevant and focused on adding real value to people’s lives,” added Mathijs, elaborating on Square44.
Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

Sell your vehicle & house fast with hitad.lk only cost is Rs.400, Advertise in Hitad.lk for free to sell your mobile phone. Want to sell your Pet, Advertise for Free in hitad.lk Search for Houses in Sri Lanka and find the best place through Hitad.lk find your best tuition place. Find the best partner for you, visit hitad.lk Find anything at any time hitad.lk.

  Comments - 0

Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

Sell your vehicle & house fast with hitad.lk only cost is Rs.400, Advertise in Hitad.lk for free to sell your mobile phone. Want to sell your Pet, Advertise for Free in hitad.lk Search for Houses in Sri Lanka and find the best place through Hitad.lk find your best tuition place. Find the best partner for you, visit hitad.lk Find anything at any time hitad.lk.


Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment




Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

Sell your vehicle & house fast with hitad.lk only cost is Rs.400, Advertise in Hitad.lk for free to sell your mobile phone. Want to sell your Pet, Advertise for Free in hitad.lk Search for Houses in Sri Lanka and find the best place through Hitad.lk find your best tuition place. Find the best partner for you, visit hitad.lk Find anything at any time hitad.lk.


Mirihana land reclamation project leaves farmers fuming

At present reclamation activities are underway at an 80-acre paddy land close

Is there a solution? Sustainable Fuel Bill for road transport

There is a great mismatch in spending between Sri Lanka’s total imports and

Aloka Pooja at Thanthirimale courtesy Wijeya Newspapers

The historical Thantirimale Raja Maha Viharaya, which associates itself with

Lessons from the fiasco over the detention of ‘Aeroflot’

As if Sri Lanka did not have enough problems, the government last week let an