Hatton National Bank (HNB) received an award for ‘Excellence and Leadership in Branding and Marketing’ at Golden Globe Tigers Summit Awards 2015, held recently in Malaysia.
The Golden Globe Tigers awards is organised by the Asian Confederation of Business and presented by CMO Asia and CMO Council.
HNB won the ‘Marketing Campaign of The Year’ category award for the marketing and communications campaign developed for HNB MOMO the mobile POS solution introduced by the bank for the first time in Sri Lanka in 2013.
HNB MOMO has enabled merchants as well as customers to conveniently process card-based transactions. The solution was introduced at a time when card-based transaction was a privilege limited to mid to large-scale retailers, supermarkets and hotels.
With the introduction of HNB MOMO it has captured a market of small retailers to mid and large retailers that include home delivery, supermarket chains, clothing stores, luxury cab services and professionals like doctors and lawyers, etc., and entrepreneurs who are constantly on the move giving them an affordable, easy to use, secure payment acceptance mechanism.
The innovative integrated marketing communications campaign launched by the bank to launch HNB MOMO was successful in creating a successful brand name in a short time span for the product, which resulted in mobile POS machines being referred to as MOMOs by the public.
By simply installing the ‘MOMO’ application on their smartphones merchants can use the MOMO device, a small unit provided by HNB for the acceptance of payment cards. The MOMO mobile POS application is available on Android, iOS and Java platforms and is a lightweight solution providing agility and portability. The product comes with multiple layers of security to safeguard both the customers and merchants.
DGM Retail and SME Banking Thimal Perera said, “HNB is delighted to win the Marketing Campaign of the Year award at Golden Globe Tigers Summit Awards 2015, which is a fitting reward for the very focused marketing and communication approach the bank took with very strategic marketing communication choices at the time of launching HNB MOMO in Sri Lanka.”