With the launch of its new communications strategy supported by its range of product offerings, Life Insurance Corporation Lanka Ltd. (LIC Lanka) hopes to make life insurance more accessible to all Sri Lankans.
LIC Lanka in partnership with the Bartleet Group of Sri Lanka, represents the world’s largest life insurance organisation – LIC of India.
LIC Lanka is a dedicated life insurance provider, and thereby the focus is only on life insurance and allied products.
The new communication platform will reach out to all Sri Lankans in almost all segments of society due to the innovative, simple, very affordable and people-friendlynature of the policies on offer. This is supported by the security of a trusted and reliable insurance organisation which has already made a significant impression in the local industry.
At the core of the new communications strategy is thesimple, yet heart warming ‘Ant Campaign’ which draws an unpretentious comparison to life due to the insignificant size of an ant in comparison to the greater scheme of things. Yet, everyone will agree thateven the most insignificant life on this planet such as an insect should not be harmed, as it is precious and has the equal right to life. This campaign is based on this simple premise and LIC Lanka’s lifeline will ensure that it’s promise of life insurance for all,is possible.
LIC Lanka’s new communication campaign ‘Lifeline for life’ easily identifies what it stands for as a dedicated life insurance company, which is ‘Life insurance for all Sri Lankans for life’ which also includesa host oftailor made solutions for corporate customers and their employees as well. To name a few plans in the product basket of LIC Lanka: Jeevan Ananda, Divyangana, Ashirwada, Aradhana, Niranthara, Prarthana, Swarna, Janatha, Surakshana and a range of other products to suit individual needs that can be obtained through any of their 30 branches around the island.
Soon, it will be introducing other innovative and novel insurance products such as the LIC Group Gratuity and other products aimed at expanding the life insurance industry, whilst finally providing all Sri Lankans the optimised financial security they deserve.