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Japan’s Honda, Mazda issue profit warnings as yen rise clouds outlook

28 April 2018 12:52 am - 0     - {{hitsCtrl.values.hits}}

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REUTERS: Two Japanese automakers, including Honda Motor, issued profit warnings for the current financial year on worries a stronger yen would erode their operating earnings, wiping out the impact of record high global vehicle sales.


The outlook highlights fears of a rising yen disrupting an export-led recovery of Japan’s economy. For the country’s automakers, it is a double whammy: they have to battle currency fluctuations even as they navigate mounting competition in their biggest markets, China and the United States. Honda on Friday forecast a surprise 16 percent drop in operating profit to 700 billion yen (US$6.40 billion) for the year to March 2019, versus a consensus estimate for a rise, while Mazda Motor Corp projected a wider-than-expected drop of 28 percent to 105 billion yen. “Last year our forex rate was 111 yen and this year we are expecting 105 yen, so we’ll feel a big currency impact from exports of auto parts and finished vehicles,” Honda’s senior managing director, Kohei Takeuchi, told reporters at a briefing.


A firmer yen eats into profits repatriated from abroad and raises the cost of exported vehicles and parts, making Japanese products less competitive overseas and denting margins.


Analysts have been lining up to call a higher yen with some saying the dollar could drop to as low as 100 yen in the coming months, from around 109 yen now, on expectations the yen’s traditional safe-harbour status would draw in investors made nervous by the risk of tighter U.S. trade restrictions.

 

This would be a big cause for concern for export-reliant Japanese companies. Electronics and entertainment firm Sony Corp has already sounded the alarm, saying its annual profit will drop 8.8 percent partly due to a firm yen.


Mazda, the country’s No.5 automaker, is particularly vulnerable to currency swings as it counts North America as a top market but does not produce any vehicles in the United States.


Honda, Japan’s No. 3 automaker, locally produces most of the cars it sells in the United States, providing it some cushion against dollar fluctuations.

 

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See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 


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See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 


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