Facebook (FB) recently recognized Airtel Lanka’s FB page – Airtel Life, as the most relevant Facebook page amongst Sri Lankans between ages 18-25.
This accolade was followed by Airtel Lanka’s FB page beingrecognized as one of the ‘Most Connected Brands in Sri Lanka’ by the leading and most prestigious LMD magazine in Sri Lanka – resulting in the company receiving double accolades for its efforts on the digital front. In Sri Lanka, Airtel continues to invest actively towards the development of youth which contributes positively towards a progressive society. While the company follows a 360 degree approach in its communication campaigns, given the increase in internet adaptability and smart mobile phone penetration, digital modes of communication such as Facebook, Twitter, Instagram, Google + and YouTube, arethe most important components of Airtels’ communication plan.
“We are delighted to be amongst some of the top brands that are actively connected with customers via the digital platform. We are a young organization and we operate in one of the most competitive industries. Therefore it is really an achievement to be able to continuously maintain this position,” said Jinesh Hegde- CEO/MD of Airtel Lanka.
“At our very core, in our deepest essence, we are a brand that improves and expands quality of life and lifestyles. Our target segment, the youth of Sri Lanka aspire for a better life for themselves. As they are the millennial, digital communication play a very pivotal role in their lives. In addition to being present via all available digital channels, we are also physically available in all their hangout locations such as colleges, supermarkets, shopping malls and through Airtel’s own distribution network. We give them the latest apps and rich content in terms of movies, music, gaming etc. which is readily available at their disposal” Hegde continued.
Airtel has always pledged its commitmenttosupportthe government in all its digital initiatives, thus contributing towards digital transformation in the country. The company also uses data analytics to create focused campaigns targeting customers who are hungry for rich content coupled with the latest technology.
Hegde further added, “The youth of today have moved away from the traditional modes of communication. The digital modes have increasingly become a vital component of their lives. It has also transformed the way brands such as Airtel communicate with them. Therefore, in keeping pace with this trend, we have changed our strategy and routed our investments in reflecting this. We understand that there is an increase in the number of mobile gadgets that digest online content on a daily basis. It is therefore an indisputable fact that the digital platform is the future of mass communication.”