Commercial Credit and Finance PLC along with its creative partner J Walter Thompson clinched several prestigious awards at the acclaimed Effies awards ceremony held at the Water’s Edge recently.
Commercial Credit won the coveted ‘Most Effective Brand of the Year’ award at the awards event. The homegrown finance brand has reached beyond its scope of financial services solutions as per their “Purpose “to build leaders who uplift the lives of people by simple acts of love. J. Walter Thompson was bestowed with the Silver award(s) for its creative campaign for Commercial Credit in the Finance (January-December 2015) and Sustained Success (2013-2015) categories.
Commenting on the brand’s outstanding performance at the Effies, Head of Marketing of Commercial Credit, Shammi Jayathilake, said, “We are delighted to win so many awards at the Effies. Commercial Credit is a company that is built on a solid foundation of values and our communication consistently conveys our commitment to the community. Our agency partner J. Walter Thompson needs to be commended for sensitively translating the brand’s ethos into a soul-stirring creative campaign that strikes a chord with every single person who experiences the campaign. Led by a values-based culture, Commercial Credit offers a unique proposition in the industry, which has been aptly mirrored by this award winning campaign, which rings true with simplicity.”
The ‘Loved Ones’ television commercial for Commercial Credit is a beautifully crafted and touching story, portraying sweet and sour family moments. The commercial unravels like a poignant slice of life, portraying an ambitious and hard-working father who is oblivious to the little daughter who craves his attention. It addresses an ever-present conundrum for parents when it comes to their children – whether to sacrifice quality time to work tirelessly for the family’s financial security, or dedicate more time and attention to the child at the cost of a better financial future.
The CEO of J Walter Thompson, Alyna Haji Omar added, “We are so proud that Commercial Credit was singled out for this honour at the Effies. J. Walter Thompson has had a rich and rewarding partnership with Commercial Credit and this creative media campaign is the fruit of our mutually enriching partnership. The dynamic brand has been periodically setting new benchmarks in the financial services industry and is one of the most admired brands in the country today For J. Walter Thompson, this win re-affirms our pioneering DNA and proves that our ability to discern and execute client’s requirements remains unmatched in the industry. I must commend my team for rendering the client’s vision with such depth and maturity – a winning combination of agency-client collaboration.”
The award-winning team of J Walter Thompson comprised of Suminda Gamage, Amanda Aluvihare, Fathima Farzana Nilam and Dinali Forbes who worked very closely with the Commercial Credit marketing team and Sky Productions to develop the 30-second film directed by Prasanna Jayakody.
Commercial Credit and Finance PLC has won various local and international accolades recently at the prestigious SLIM Brand Excellence (Brand of the Year, Service Brand of the year - Gold, Local Brand of the year – Gold), And Five awards at the recent National Business Excellence Awards.