For the 04th consecutive year, Holcim Lanka won the “Housing and Construction Brand of the Year” category at the 9th SLIM Nielsen People’s Awards 2015.
For SLIM Nielsen Awards, research was conducted on the preferences of over 2700 consumers between the ages of 15 to 65 from all nine provinces on their favourite brand, personalities, TV programmes etc.
Carried out during a period of 6 months from August to January 2014, the research exercise was conducted by Nielsen; the Company believes that a consumer will have a deep emotional connection to a favourite brand , which can be listed as a powerful attribute for a brand’s success.
Globally recognized for its application based cement products that successfully meet household and industrial needs, Holcim has been associated with iconic construction projects worldwide. In Sri Lanka, Holcim Lanka has been associated with the construction industry at many levels, engaging in initiatives of national importance as well as providing localized know-how for all kinds of construction projects.
Commenting on the award, Nalin Karunaratne – Vice President Marketing & Sales stated that Holcim Lanka’s success is due to very scientific, research based decision making that is totally customer centric. He added that the company, over time, has fine tuned its customer focus at all levels and believes in reinforcing it as a key principle towards offering a better and an efficient service to customers. “As a global brand with a consistently high quality record, engaging in hands-on marketing, Holcim Lanka has been able to meet the demand in the market with a reliable level of supply. We will continue the winning streak by maintaining high standards that meet global quality guidelines while ensuring we exceed customer expectations.” He adds.
Holcim Lanka’s product offering is recognized in the construction industry and reliable with quality on par with international standards. From large scale projects such as the Hambantota Harbour, The Colombo Port City, Lotus Tower to the individual housing units Holcim Lanka has captured the market with outstanding success by meeting customer expectations consistently.
Holcim Lanka is the local subsidiary of the international construction company Holcim, with globally established operations that make it one of the world’s largest manufacturer of cement and aggregates. With a clear focus on enhancing Economic, Social and Environmental performance along the triple bottom line of sustainable development, Holcim Lanka is committed to ensuring a dynamic presence in the Sri Lankan construction landscape.