Reply To:
Name - Reply Comment
Last Updated : 2024-04-26 05:10:00
Daniel Ch’ng, Global Chief Learning Officer for Ogilvy Public Relations was recently in Sri Lanka to conduct ‘Red Arrow’, a one of a kind training session for the local team, which focused on becoming an effective public relations practitioner through an understanding of social science and psychology.
“In public relations, it is imperative to recognize how society is evolving and understand how to effectively communicate with people in this context. That is why we at Ogilvy PR emphasise on developing our people to be ‘social scientists’, and this recent training programme for the Sri Lanka office was especially designed to coach the team on techniques on understanding human thought and behaviour,” said Ch’ng.
Conducted over two days, the Red Arrow workshop is designed to be highly interactive while addressing the complexities of communication styles, appreciating the nuances of effective listening, and understanding thinking and behavioural preferences.
In today’s environment, corporates and brands are facing increased public scrutiny, and public relations plays a great role in managing these perceptions. Furthermore, PR can also play a very important role in the current context of Sri Lanka, where reconciliation amongst communities is the need of the hour. In this background, the Red Arrow training will be invaluable in honing the skills of the Ogilvy Public Relations team in being efficient communicators.
A worldwide board member of Ogilvy Public Relations, Daniel Ch’ng has over 25 years of experience in account management and business consulting. His current role is focussed on identifying, planning and driving the learning and development agenda for Ogilvy Public Relations, globally.
Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.
Reply To:
Name - Reply Comment
US authorities are currently reviewing the manifest of every cargo aboard MV
On March 26, a couple arriving from Thailand was arrested with 88 live animal
According to villagers from Naula-Moragolla out of 105 families 80 can afford
Is the situation in Sri Lanka so grim that locals harbour hope that they coul