Today, we can see that Information and Communication Technology (ICT) which is playing an enormous role in the digital era, is growing at an unprecedented pace. This has led people to access digital and social media as easy as never before through multitasking digital devices such as smartphones and tabs in addition to laptops and desktops. Among these devices, smartphones and tabs or tablet computers have become closer to people than any other device as a result of their exclusive features like portability, user-friendliness, multitasking capability, etc. Hence, information, entertainment, shopping, banking and many more things have become just a touch-away at one’s fingertips.
When it comes to directory information, Sri Lanka Telecom is synonymous with directories since it is the only publisher of directories in Sri Lanka since 1939. Its flagship directory branded as SLT RAINBOW PAGES which holds the unique position as the only National Business Directory in Sri Lanka. SLT RAINBOW PAGES, the National Business Directory, comes with loads of directory information including contact information of Sri Lanka’s all leading business organizations (over 20,000 business listings), all government organizations, religious places and the classified business section with over 1300 product & service classifications.
Until recently, the print medium was the main source of directory information. But as the world has evolved into a digital era with the rapid growth of ICT, Sri Lanka Telecom Rainbow Pages has been prudent to move into digital media too while continuing with the print medium, enabling people throughout the island as well as across frontiers to access directory information in an innovative and convenient manner.Stepping into digital media is followed by a range of digital directory products developed to address the evolving needs of people and organizations. These cutting-edge digital media products comprise of the Web Portal, Mobile App, Directory CD and e-Book.
The web portal www.rainbowpages.lk is the premier digital version and the boundless global access point of the directory. The web portal was recently revamped and upgraded to best cater to evolving needs of its users and now it features supplier profiles, logos, products & services, digital maps, image & video galleries and so on in addition to all-island directory information.
The latest addition to this digital directory product range is the Mobile App with which access to the directory has been simplified unprecedentedly. Through this mobile app, directory information can now be accessed at one’s fingertips regardless of when and where. The App that can be downloaded to smartphones, tabs etc., (Android or Apple) free of charge, has a host of features such as digital maps, logos for easy search, detail pages, image galleries, etc.
The directory CD is yet another digital directory product that contains all-island directory information in digital format and this can be installed in a computer to find directory information. The CD also contains the SLT Rainbow Pages e-Directory and the Wedding Directory.The e-Directory is the digital replacement of the printed directory which can be read on a computer by turning pages. The e-Directory is available for download on Rainbow Pages web portal as well as on the Directory CD. Whatever directory information one may need can quickly be searched on the e-Directory.