Roar AdX elevates SL brands at Meta’s APAC Beauty Summit

Roar AdX and Meta leaders alongside Ezthara, Spa Ceylon, Janet and LuvEsence teams 

Roar AdX, the Meta Advertising powerhouse of Roar Global, amplified Sri Lanka’s beauty sector on the regional stage recently by hosting flagship clients Ezthara, Spa Ceylon, Janet and LuvEsence at Meta’s inaugural APAC Beauty Summit 2025 in Singapore.

The event brought together Meta’s leadership, beauty trailblazers and the region’s most influential voices for in-depth conversations on evolving industry trends, rising impact of next-gen creators on beauty brands and breakthrough technologies shaping the future of beauty in the APAC region. 

From left: Roar Global CMO Umair Wolid, Spa Ceylon Co-Founder and Group Director Shalin Balasuriya, Roar AdX Meta VP Strategy and Operations Udara Hettiarachchi and Roar AdX Regional VP Client Success Udara Dharmasena

Headlining the conversations were industry thought‑leaders, including Meta Strategic Connections Planning Lead Carlos Palacios, Meta Global Business Partner Ankita Agarwal, Paula’s Choice Skincare General Manager South East Asia Viksita Singh Menon, Meta Director and Head of Agency Southeast Asia and Emerging Markets Anni Tankhiwale, Creator Shop for Facebook Indonesia Creative Strategist Ancilla Marcelina, independent UGC creator Ilias Goh and Meta Agency Partner Nadia Zain. 

“Continuous partnership and ongoing engagement with Meta let us translate global trends into measurable growth for Sri Lankan brands. The summit’s workshops and knowledge forums armed our team with fresh data, formats and creative best practices to accelerate regional expansion of the beauty segment,” said Roar Global Chief Marketing Officer Umair Wolid.    

Delegates experienced Meta’s new Live Shopping feature in real time and enjoyed an exclusive, on‑site trial of the Ray‑Ban Meta AI Glasses, highlighting the platform’s vision for immersive, creator‑led commerce.

Throughout the summit, the attendees explored key themes across sessions such as Culture of Beauty, Creators of Beauty and Future of Beauty that delved into APAC’s evolving beauty trends, drifts in beauty brand storytelling, role of creators on Reels and emerging technologies shaping the industry’s next chapter - insights Roar AdX will channel into upcoming campaigns and consultancies for its beauty portfolio.