RIDE collaborates with Bikerholics for 4th Freedom RIDE

RIDE, the first-ever locally manufactured energy drink collaborated with Bikerholics to sponsor their 4th annual Freedom RIDE, which took place on the 4th of February. The event marked Sri Lanka’s 77th Independence Day, celebrating the nation’s spirit of freedom and unity. 
The high-capacity motorcycle parade consisted of 50-plus riders embarking on a scenic route that commenced at Cargills Food City Depanama, with a stop at Cargills Food City Torrington for brand engagement activities. 

The event concluded at Galle Face, Colombo, where riders gathered to reflect on the journey and celebrate Sri Lanka’s cultural heritage. The Freedom RIDE successfully attracted a large number of participants, offering a platform to honour the Nation’s Independence and promote community engagement. 
As a leading energy drink brand that has been in the market for several years, RIDE has redefined the energy drink landscape in Sri Lanka by providing an international beverage experience at an affordable price. Recognized for its high-quality products, RIDE stands on par with global energy drink brands and powered the Freedom RIDE as part of its broader initiative to promote travel and tourism in Sri Lanka. The team expects to attract international travel bloggers and other tourists who enjoy motorcycle travel to Sri Lanka, inviting them to join future events and explore the country’s scenic routes.