LB Finance powers April Yarl Fiesta

Demonstrating its deep commitment to cultural preservation and meaningful community engagement, LB Finance PLC served as the title sponsor of ‘Aadhavanin Chithirai Kuthookalam – April Yarl Fiesta 2025’, held recently at the Ariyalai Saraswathy Community Centre Grounds in Jaffna. 

Organised by Athavan Radio and Athavan TV, the event brought together thousands of residents to celebrate the Sinhala and Tamil New Year with vibrant traditional games, performances and heartfelt moments of unity.

This festive occasion went beyond entertainment—it was a celebration of identity, belonging and the strength of cultural traditions. For LB Finance, the sponsorship represented more than visibility; it was a true reflection of the company’s mission to uplift and empower communities across Sri Lanka. The company actively supported three major traditional events: cycle race, kabadi tournament for both men and women and ever-popular grease pole climb. These competitions captured the spirit of togetherness, sportsmanship and local pride, drawing participation from all corners of the region.

LB Finance Head of Marketing Sudeep Perera stated, “Our participation in April Yarl Fiesta 2025 is about standing shoulder-to-shoulder with the communities we serve. These traditions are deeply rooted in our national identity and by supporting them, we hope to encourage the preservation of culture and strengthen the bonds that unite us. This is how we build trust and this is how we grow—together.”

More than just a sponsor, LB Finance was closely involved in the event’s execution, collaborating with the organisers, facilitating smooth operations and personally engaging with the participants and community members throughout the day. The company’s presence added energy to the celebrations and underscored its role as a people-focused organisation, one that understands and values the heartbeat of the local community.

The competitions were met with high enthusiasm, with athletes, teams and individuals giving their all, in front of the cheering crowds. The winners of the cycle race, kabadi tournament and grease pole climb were celebrated not only for their performance but also for their spirit and participation.

LB Finance extended its heartfelt gratitude to the organising committee, volunteers and the entire Jaffna community for the warm welcome and enthusiastic participation.