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Last Updated : 2024-04-26 18:26:00
“If not their own brands, their efforts are directed towards offering the cheapest contract packing option for international brands which have no loyalty to Ceylon tea apart from using the reputation of our teas to build their brands,” he said.
He added that it does not take a genius to understand that a product that can justifiably claim to be the finest in quality should also be presented as such in terms of price.
“That is the only sustainable option and a premium product at a premium price is a formula that consumers will accept, if properly communicated and maintained. It should be clear to anyone that trying to sell a premium product at a cheap price must end in grief or in this case an attempt to compromise the premium product at the expense of the millions that rely on it for their survival,” Fernando observed.
Muditha Upasena Thursday, 28 June 2012 07:30 AM
He is correct. And he knows what he is talking about
rubera Friday, 29 June 2012 02:58 AM
Mr MJF is the only person who took sri lankan tea in to next level and made our country proud. he dedicate his life for this cause. He sure knows what he is talking and he mean it . Thanks to MJF we have a sri lankan own brand Dilmah. Its time to think in the line of national interest not individual interest other wise we will be just a commodity broker forever and in the future some other country will over take us and more than 200 year old industry will perish.
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