CG Corp Global Chairman Dr. Binod Chaudhary, Union Bank Chairman Nirvana Chaudhary and Union Bank Director/CEO Indrajit Wickramasinghe at the unveiling of Union Bank’s new logo
Union Bank, now partnered by the strength of the global conglomerate CG Corp Global, recently unveiled a new logo that embodies the bank’s new strategic vision and transformation.
Leveraging on the brand’s rich history of over 29 years as a trusted financial services brand in Sri Lanka, the new logo has been designed as an evolution of the bank’s previous logo, which was synonymous amongst customers and publics for its strong identity, logo mark and brand colours.
At an exclusive customer networking event CG Corp Global Chairman Dr. Binod Chaudhary unveiled the new logo in the presence of Union Bank Chairman Nirvana Chaudhary, Union Bank Deputy Chairman Trevin Fernandopulle, Union Bank Director/CEO Indrajit Wickramasinghe and Union Bank Deputy CEO Dilshan Rodrigo, amongst other key invitees.
Addressing the gathering of the bank’s valued customers from top corporates, businesses and the Elite Circle, Dr. Binod Chaudhary stated, “CG Corp Global has been a long-term investor and partner for Sri Lanka, placing confidence in the country and its growth potential even at the most challenging times with investments spanning across many businesses. Its foray into the financial services sector in Sri Lanka and the partnership with Union Bank add to the group’s strategic vison for expansion, aiming to develop and grow the bank to become one of Sri Lanka’s top private commercial banks.”
Showcasing the bank’s commitment to uplifting lives through social well-being Nirvana Chaudhary also launched the Union Bank School of Social Entrepreneurship (UBSSE)
at the event.
Speaking on the UBSSE, he stated, “Whilst a comprehensive transformation plan is in place for Union Bank to be a formidable and active contender in the banking sector, the UBSSE will play a pivotal role in the bank’s growth journey amplifying its commitment not only to business growth but to the entire society through knowledge, education, skills development, guidance and social well-being.”
Union Bank brand has been listed amongst LMD’s Sri Lanka most valuable 100 brands since 2012 and this change will add even greater value to building the bank’s brand to greater heights.
The decision to refresh the corporate logo of Union Bank was driven by strategic intent to modernise the brand image while preserving its core identity. Backed by the strength of CG Corp Global, Union Bank’s new growth journey brings to the banking publics an enhanced value proposition supported by a formidable partnership that echoes solid financial stability, digital transformation and service excellence, all of which is now embedded in the bank’s new logo.
The new logo continues to resonate Union Bank’s brand values of trust, stability, resilience and customer-centricity and reflects the bank’s commitment to staying relevant in an ever-evolving financial landscape and also communicates the bank’s progressive approach and adaptability to changing
market dynamics.
Unveiling of the new logo is yet another initiative of the bank’s continued transformation and its strategic approach to position itself as a robust, customer-centric entity. As the bank forges ahead in its transformative journey, the new logo stands as a powerful representation of the vision, dedicated to meet the evolving needs of its customers while upholding the principles that have made Union Bank a trusted financial partner.
The indirect acquisition of Union Bank’s major shares by CG Capital Partners Pte Ltd through Culture Financial Holdings in 2023, marked a significant milestone in the bank’s growth journey. CG Capital Partners Pte Ltd is an affiliate company of CG Corp Global, a multi-business Nepalese conglomerate present in Sri Lanka since 2015, with key investments in the leisure sector amongst others.
Transforming Lives
The unveiling of the new logo is a milestone in Union Bank’s transformative brand journey.
The new payoff line ‘Transforming Lives’ amplifies the bank’s continuous pursuit to change lives through digital transformation.
The contemporary design of the logo, with its strong blue continues to resonate trust, stability and professionalism whilst the orange symbolises optimism, prosperity and the warmth of the bank’s many deeply rooted customer relationships.
The distinctively slanted forward look of the logo is a statement of the bank’s commitment to being a progressive partner in driving digital leadership and service excellence.
