HNB Life introduces life planner identity; launches NexE

NextE and life planner launch

• Strengthens salesforce

As part of its ongoing transformation journey following the transition to HNB Life, the company has introduced a refreshed professional identity for its sales force along with a new digital learning platform. 

These initiatives reflect HNB Life’s commitment to building a digitally enabled and highly skilled team focused on delivering greater value to customers.

HNB Life has elevated the traditional ‘advisor’ role to ‘life planner’, marking a significant step in strengthening professionalism and enhancing the way its sales force engages with customers. This new identity reflects a more modern and purpose-driven approach, where the life planners go beyond providing financial advice to become trusted partners who understand life goals, offer meaningful guidance and help customers plan their financial future with confidence.

This transformation is driven by the belief that the customers today expect more than advice. They seek professionals who can support them through different life stages with clarity and trust. HNB Life EVP and Chief Business Officer Advisor Distribution Channel Harindra Ramasinghe stated, “This transformation marks an important step in how we prepare our people for the future. With the introduction of the life planner identity and NexE, we are not just enhancing training, we are reshaping how our advisors grow, think and deliver value.”

To support this elevated role and enable continuous development, HNB Life has introduced NexE, the new identity of its learning management system. NexE is derived from the phrase ‘Next Era of Education’ and represents a next-generation digital learning platform designed exclusively for HNB Life’s life planners. HNB Life Senior Vice President and Head of Training and Development Shiran Fernando added, “NexE is more than a learning platform; it is a personal growth engine designed to support continuous development at every stage of a life planner’s journey. It enables learning that is flexible, structured and outcome-driven, ensuring our teams are equipped with the right knowledge and skills at the right time. By combining digital learning with clear career pathways, we are creating an environment where growth is continuous and performance is future-ready.”