AIA Sri Lanka unveils iSMART+

• Sets new standards in distribution quality and customer experience

AIA Insurance Lanka recently launched iSMART+, a groundbreaking digital platform designed to transform the way its distribution force works and engages with the customers. 

Developed under the company’s flagship transformation initiative AIA NOVA, iSMART+ is set to redefine productivity, efficiency and customer experience across the distribution channel.

As part of AIA’s continued commitment to innovation, iSMART+ brings together multiple tools and systems into a single, seamless platform, with the objective of empowering the users with simplified access, real-time insights and enhanced visibility of their business performance. 

Through a unified single sign-on experience, iSMART+ eliminates the need to navigate across multiple platforms, enabling the users to access all their essential applications effortlessly. This streamlined integration allows AIA’s sales force to focus more on what truly matters – serving the customers and driving impactful outcomes.

Another key feature of iSMART+ is its ability to provide a comprehensive, real-time view of activities and performance. From lead management and activity tracking to performance monitoring, all key information is consolidated into one intuitive interface, giving the users a complete overview of their business at a glance. This supports faster, more informed decision-making and helps the users identify the next best actions to effectively engage with the customers.

The platform also introduces a powerful 360-degree customer view, enabling the users to better understand and anticipate customer needs. By offering insights into customer journeys and key milestones, iSMART+ enhances the ability to deliver personalised, timely and meaningful interactions that would ultimately elevate the overall customer experience.

iSMART+ reflects AIA’s broader vision under AIA NOVA to enhance operational efficiency and create seamless experiences for the agency distribution channel.