Baur join forces with Swiss Eyewear Group

A. Baur & Co. (Pvt.) Ltd, established in 1897, and its sister company Baur Asia Pte. Ltd, Singapore have announced further expansion of their activities in the eyewear branch.
A. Baur & Co. (Pvt.) Ltd. and Baur Asia Pte. Ltd. and Swiss Eyewear Group (International) AG are joining forces and have entered into a strategic partnership for the sale and distribution of INVU ultra-polarized brand in South East Asia. 
INVU by Swiss Eyewear Group is a high-quality, Swiss-designed eyewear collection that is already successfully distributed in over 60 countries worldwide. INVU combines Swiss quality eyewear with the state-of-the-art ultra-polarized lens from Swiss Eyewear Group. Positioned at a level which is affordable for the fashion and quality conscious sunglass wearer, INVU offers exceptional value for consumers around the globe. 
With its prime collection Marc Stone – a famous Swiss fashion designer – Swiss Eywear Group is offering the top range fashion and design segment.
With this strategic alliance, Baurs continues to strengthen its international eyewear portfolio, creating a strong new business field for Baurs. 
Under the guidance of Alessandro Giacon, General Manager Consumer, a meeting was held in Bangkok to select the exciting new INVU and Smarty collections for the 2015/2016 season and to give the final touches to the dynamic international marketing program that has been developed to support these two brands in the region in the coming season.