Singer-Kapruka collaborate through Partner Central platform

Singer and Kapruka representatives

Sri Lanka PLC (SINS) has officially announced a strategic collaboration with Kapruka Holdings PLC (KPHL) to offer its comprehensive range of consumer electronics and homeware through the Kapruka Partner Central platform. 

This partnership allows one of the nation’s most trusted retail brands to leverage the digital infrastructure of Sri Lanka’s largest locally owned e-commerce enterprise. By joining forces, both entities aim to streamline the online shopping experience for a diverse range of customers, ensuring that high-quality household essentials are more accessible than ever before.

Under this new arrangement, the customers can browse and purchase the same high-quality Singer products found in physical showrooms with the added convenience of the Kapruka interface. 

A key highlight of this partnership is the price parity guarantee, where all items listed on the Kapruka platform will be sold at the exact same retail prices offered at Singer’s own outlets. This ensures that the shoppers receive the best value without any online premium, whether they are purchasing kitchen appliances, home entertainment systems or other consumer durables.

The collaboration is set to provide immense value to Kapruka’s extensive user base, which includes over one million expatriate customers as well as a significant local following. These shoppers will now benefit from Kapruka’s renowned delivery network and personalised customer service while purchasing genuine Singer products. While the expatriate community can use the platform to reliably send essentials to their families in Sri Lanka, local residents also gain a trusted digital channel to upgrade their homes with the latest technology and furniture, backed by the reliability of both organisations.

Kapruka Partner Central Project Lead Himali Silva noted that the platform was specifically designed to help established brands reach a wider, digitally-savvy audience.

Singer Sri Lanka Chief Operating Officer Vajira Tennakoon expressed enthusiasm about the growth potential this partnership unlocks.