Sampath Bank featured as a case study in Kotler’s Essentials of Modern Marketing – Sri Lankan Edition

Education Ministry Secretary Nalaka Kaluwewa (fourth from left) presents the publication to Sampath Bank Senior Manager Marketing Anjali Goonetilake while Deyo Consultancy CEO and Kotler Impact Sri Lanka and Maldives National Representative Denzil Perera (second from right) presents a token to Sampath Bank Senior Deputy General Manager Marketing and Life Lead Operations Tharaka Ranwala as Prof. Nalin Abeysekara of Open University of Sri Lanka (second from left) and Sampath Bank Brand Manager Janaka Sooriyaarachchi (first from left) look on

The first-ever Sri Lanka edition of Essentials of Modern Marketing by Prof. Philip Kotler, developed in cooperation with Kotler Impact Inc. and Deyo Consultancy and Advisory, was officially launched at Cinnamon Grand Hotel in Colombo recently. 

Sampath Bank is the only bank featured as a case study in this landmark publication, a distinction that celebrates the bank’s commitment to harnessing innovation to address real human challenges while shaping the future of banking in Sri Lanka.

The case study spotlights Sampath Bank’s pioneering Touchless Cash Withdrawals, the first such service in Sri Lanka and among similar innovations in Asia, introduced at the height of the COVID-19 pandemic. 

Sampath Bank Senior Deputy General Manager Marketing and Life Lead Operations Tharaka Ranwala said, “Marketing isn’t just about what you do but about what you do for people. At Sampath Bank, we believe that is where true marketing lives, in the space where we solve problems within our society and in turn, those solutions drive our business to greater heights. Being featured in a publication that has shaped modern marketing thinking across the world affirms our unwavering commitment to innovation with purpose and inspires us to keep creating experiences that transform lives.”