Record-breaking entries at Effie Awards Sri Lanka 2024

The Sri Lanka Institute of Marketing (SLIM) announced a significant increase in entries for the Effie Awards Sri Lanka 2024, reflecting the industry’s growing emphasis on marketing strategies that deliver tangible results. 

With 250 entries submitted, a notable 39 percent rise from 2023, this year’s awards showcase the strength of Sri Lanka’s marketing industry and its commitment to effective marketing communications. 

Gayan Perera, President of SLIM said, “This year’s significant increase in entries underscores the growing recognition of the Effie Awards as a pivotal platform for showcasing innovative and impactful marketing strategies. As the national body for marketing in Sri Lanka, SLIM is proud to host such a prestigious event that not only celebrates outstanding achievements but also elevates the standards and quality of marketing practices across the industry.”

Meanwhile, Dr. Dilhan Sampath Jayatilleke, Vice President – Events & Sustainability of SLIM said, “The record number of entries for the Effie Awards Sri Lanka 2024 showcases the dedication and creativity of our Marketers, who are constantly pushing the boundaries to achieve remarkable results. For future Marketers, this surge in participation serves as an inspiration and a benchmark for what can be achieved through strategic and effective marketing.”

Gayan Wijethilaka, Project Chairman of the Effie Awards 2024 observed that the team behind the awards show has worked tirelessly, investing countless hours to ensure every detail of the event is executed flawlessly. 

He notes, “The workshops and support initiatives were designed to help participants put forth their best work, and the results speak for themselves. We are excited to honour the exceptional talent and innovative campaigns that have made a significant impact in the marketing landscape. I extend my heartfelt appreciation to the members of the committee, volunteers, and the remarkable jury members for their invaluable contributions.”

The judging process, a cornerstone of the Effie Awards, was conducted by a panel of 64 industry leaders and experts – the largest jury assembled for the Sri Lanka awards to date. The two-round evaluation took place on 11th-12th and 18th-19th January 2025, with 32 jury members participating in each round.

“I’d want to extend my sincere appreciation to our 64 jury members for their dedicated time and invaluable contributions, especially given the extensive number of entries this year,” remarked Head of Jury, Gian de Rose.

The Effie Awards, renowned globally as a leading award in the advertising industry, recognize all forms of marketing communication that contribute to a brand’s success. The Effie Awards Sri Lanka 2024 gala, celebrating the best in marketing effectiveness, will be held today (13 February) from 6.30 p.m. at The Monarch Imperial.