Ogilvy’s Geometry Global bags double Effie Golds

Geometry Global and Printxcel teams receive Gold Effie in Social Good – Non-Profit Category from SLIM President Gayan Perera (fifth from right) 

Geometry Global and Printxcel teams receive Gold Effie in Small Budget Products and Services Category from Unilever Sri Lanka Marketing Director Personal Care, Beauty and Wellbeing Shamara Silva Perera (third from right)

• Continues award-winning streak for ‘Books that Keep on Giving’ campaign

Geometry Global, a strategic business unit of the Ogilvy Group Sri Lanka, won two coveted Gold awards at the recently concluded Effie Awards Sri Lanka 2024. 

The agency’s ‘Books that Keep on Giving campaign for ProMate (Printxcel), a leading stationery manufacturer in Sri Lanka, secured two of the six Gold awards at the ceremony, which saw a record-breaking 250 entries this year.
The Effie Awards stand out as the only global awards show in the country that recognises effectiveness in marketing communications, celebrating ‘work that works’. 

Geometry Global won the Golds in both the Social Good - Non-Profit and Small Budget Products and Services Categories.

This latest win at the Effies continues the agency’s winning streak for the Books that Keep on Giving campaign, which has received multiple global accolades. 

Ogilvy Digital and Ogilvy Media Managing Director Geometry Global Lalith Sumanasiri said, “As creatives and marketers, we have the profound responsibility to make a real difference in people’s lives and tackle social challenges. Education is the right of every child and this campaign is about restoring that right to a community severely impacted by the country’s economic conditions. We are incredibly grateful to ProMate and everyone who joined us in this heartfelt initiative.”

Geometry Global Creative Group Head Nadeera Warawita remarked, “A used notebook offers a visually impaired student the same opportunity for learning and growth as a brand-new one. 

This simple act of repurposing a book resonated powerfully across Sri Lanka, inspiring individuals, businesses and organisations to champion inclusive education. These Effie wins, judged solely on the effectiveness of the campaign, are a true testament to the power of purpose-driven marketing.”