MullenLowe wins Agency of the Year for 2nd consecutive year at Effie’s

Effie Awards Sri Lanka 2024, Agency of the Year – MullenLowe Sri Lanka

• A decade of dominance – wins 7 out of 10 AOTYs since global rebranding of Lintas to MullenLowe
• Unilever wins Marketer of the Year and Brand of the Year for Closeup
• MullenLowe’s 130-year global relationship with Unilever is a testament of true brand stewardship

From left: MullenLowe Group Sri Lanka Executive Chairman Thayalan Bartlett, MullenLowe Group Sri Lanka Senior Vice President and Executive Creative Director Harendra Uyanage, Unilever Sri Lanka Marketing Director Personal Care, Beauty and Wellbeing Shamara Silva Perera, MullenLowe Group Sri Lanka Associate Vice President and Client Services Director Praveena Perera and Unilever Sri Lanka Marketing Director Home Care and Nutrition Imeshika Kariyawasam

MullenLowe Group, Sri Lanka’s largest brand communications company, retained its position as Effie Agency of the Year for 2024 for the second consecutive year at the recently concluded Effie Awards ceremony. 

Held at Monarch Imperial in Colombo on February 13, 2025, MullenLowe dominated the awards, winning 13 accolades for their clients while also propelling its long-standing client, Unilever Sri Lanka to win both Marketer of the Year and Brand of the Year in a stunning display of creativity, driven by effectiveness and professionalism.

This year’s Effie’s drew 250 entries from 20 agencies across 24 categories. Mullenlowe had 13 shortlists, securing major wins for Unilever Sri Lanka, Atlas Axillia and Haleon Lanka.

Group’s Executive Chairman Thayalan Bartlett remarked, “Of all the years we dominated the Effies, this one is perhaps the most significant for three key reasons. First, much of the winning work was developed during the period of the financial and economic crisis – this was particularly a challenging time for markets, brands and our industry. Second, brands had to navigate a delicate balance between building equity and driving sales, requiring them to engage with and respond to volatile market sentiments in real time. Third, while industry success at such awards often fluctuates, winning Agency of the Year seven times in the past decade and consecutively in the past two years reflects a steadfast commitment to creativity and the value we bring to brands.”