Alliance Finance demonstrates compassionate finance

Officials of AFC handing-over the deed to the family members at the AFC Head Office

Alliance Finance Company PLC (AFC) has released the property deed of a deceased customer to his children, waiving all outstanding dues, at a special deed-offering event held recently.

The customer, who had obtained a loan from the company’s Gampaha Branch, tragically passed away alongside his wife in a motor accident, leaving their children facing an uncertain and emotionally challenging future.

Recognizing the gravity of the situation, the company took a humane and value driven decision to write off the remaining loan balance and return the property deed to the family, ensuring that the children would not be burdened financially during a time of profound loss.

Speaking at the occasion, Assistant General Manager - Legal, at Alliance Finance Company PLC, Achala Wanniarachchi said, “At Alliance Finance, we believe that finance goes beyond numbers. It is about people, communities, and doing what is right, especially in moments of hardship, this decision reflects our unwavering commitment to the Triple Bottom Line philosophy balancing financial performance with social responsibility and environmental consciousness. This gesture reflects our commitment to doing what is right, and there have been many instances in our history of seven decades that AFC have done gestures such as this”.

This practice that was initiated by the late chairman of AFC, Pratapkumar de Silva during the late eighties and nineties continues today in line with the strong people values of Sri Lanka’s first and only triple bottom line financial institution.

Over the years, Alliance Finance has built a reputation for embedding sustainability and community-focused practices into its operations, consistently prioritizing the well-being of its customers and the communities it serves.

This act of goodwill not only highlights the AFC’s dedication to humane and inclusive finance but also reinforces its position as a financial institution that stands by its customers not only in times of growth, but also in moments of adversity.

Such initiatives set a meaningful benchmark for the financial services sector, encouraging institutions to adopt a more compassionate and socially responsible approach in serving communities and supporting those in need.