ANC Education hosts NUCARS 2025

Faculty members from Northwood University (the USA, Switzerland, Germany, the Netherlands) alongside faculty from ANC Education

The 2025 edition of the Northwood University Computer Automotive Retail Simulation (NUCARS) was held at ANC Education in Sri Lanka recently, bringing together students from across the globe for a dynamic, hands-on experience in automotive retail strategy.

ANC, a leading higher education provider in Sri Lanka for the past 22 years, has partnered with Northwood University since 2004 to offer undergraduate programmes and this long-standing collaboration paved the way for NUCARS 2025 to be hosted in Sri Lanka, marking a significant milestone in its shared commitment to academic excellence and global engagement. 

Twenty-two ANC students participated in NUCARS 2025, actively engaging and competing alongside international peers. This experience reflected ANC’s commitment to delivering education that meets global standards, empowering its students to confidently perform on par with their international counterparts. 

The event drew student teams from Switzerland, Germany, the Netherlands, United States (Northwood University) and Sri Lanka. 

This year marked the 28th anniversary of NUCARS, a milestone in what has become a celebrated tradition of international collaboration, business learning and cultural exchange. NUCARS is a web-based international strategy simulation that immerses students in the fast-paced world of automotive retail. 

Originally developed by Toyota Motor Sales in Torrance, California, NUCARS was initially created to train the company’s management trainees and dealership staff. It was later introduced to students at Northwood University in the early 1990s. Since then, the simulation has evolved and expanded globally, with the first international NUCARS event, then called ICARS, held in Geislingen, Germany in 1997. 

In 2017, the programme celebrated its 20th anniversary and today it continues to grow in reach and impact. The simulation has been hosted by universities across North America, Europe and Asia, rotating each year to give students exposure to different regions and business cultures. 

This year, Sri Lanka played host to the experience for the first time at ANC Education, adding a unique South Asian flavour to the programme.