ALT X launches BE | LIVING cookware brand

Kabeer Rafaideen

Belinda Peeters Wohono

Roland Peeters

• Combines strategy, tech and AI-led eCommerce

ALT X (Altered Experience), Sri Lanka’s fastest-growing business solutions company specialising in end-to-end eCommerce through its eCom360 model, strategic marketing and AI-driven technology solutions, has successfully delivered the full-scale build and launch of BE | LIVING, an international premium cookware brand, demonstrating a new, integrated approach to building and scaling modern eCommerce businesses.

In an increasingly complex digital landscape, where brands often face fragmented execution across strategy, technology and performance, ALT X brings these elements together into a single, outcome-driven model, combining AI, data intelligence and full-stack execution.

For BE | LIVING, ALT X acted not as a conventional service provider but as an embedded growth partner leading the brand’s development from the ground up. This included defining the brand strategy, building its eCommerce ecosystem on Shopify, establishing its social media presence from inception and managing the platform as a performance-driven commerce engine.

BE | LIVING is available in the USA, UK, France, Netherlands, Belgium, Spain and Germany. 

BE | LIVING Director and Founder Belinda Peeters Wohono stated, “We wanted to build a brand that brings that same sense of inspiration and simplicity into everyday living.”

BE | LIVING Managing Director Roland Peeters added, “From the outset, our ambition with BE | LIVING was to build a brand that could operate seamlessly across global markets, with a strong digital-first foundation.”

ALT X Managing Director Kabeer Rafaideen commented, “At ALT X, we operate at the intersection of AI, data and execution because that’s where real business growth happens.”