The FH Studio takes exclusive menswear to new heights with the third edition of its annual ‘Concept’ show. ‘Concept 2016’, a fashion show of international class is conceptualized by renowned men’s fashion consultant Fouzul Hameed and will enhance the Sri Lankan men’s fashion arena. ‘Concept 2016’ will be held on Tuesday 15 December 2015 at the Envoy Mansion and will showcase an exclusive range of menswear that will transform the man of today into the man of tomorrow.
‘Concept 2016’ will showcase a total of nine collections, which include the Summer Ride inspired by horizon, Urban Survival, Sesath, Black Tie (Tuxedo) inspired by Eminence, Modern Exotica inspired by the Great Gatsby. This show will forecast fashion trends a year in advance, allowing men to be more aware of the trends they need to lookout for and use to dress for different occasions. Adding an element of glamour to the show, renowned local and international models will showcase each collection at the event.
Commenting on the launch, Fouzul Hameed - Managing Director of the Hameedia Group stated, “A man needs many things in life to be complete, which is a healthy life, comfortable traveling, perfect grooming, ease of mind and a heart to give back to the society. ‘Concept 2016’ show revolves around that purpose. The Concept show has been created to change the landscape of menswear fashion in Sri Lanka. The way someone is dressed defines their personality and this show is all about showcasing the extensive range of clothing that we create for men. It’s all about showing men that their clothes need not be rudimentary and discreet, the show helps men realize that they can make great fashion choices for every occasion. Our aim is to make this event the most anticipated menswear extravaganza in the local fashion calendar.”
Fouzul Hameed further added, “Serving society is a core value of the Hameedia Group, and ‘Concept 2016’ will feature a variety of fundraising initiatives. Many strategic partners are joining our fundraising efforts this year by supporting this event and all proceeds collected via ‘Concept 2016’ will be channelled towards the ‘My Friend’ project, which helps educate underprivileged and marginalized children across the country.
This year ‘Concept 2016’ also partners with esteemed brands that specialize in men’s retail, Vision Care, Ramani Fernando Salons, Adidas, Cinnamon Hotels and Exclusive line. Funds from the proceeds of these brands will go towards the ‘My Friend’ project and these partners add great value to purpose of to ‘Concept 2015’.
Fouzul Hameed is the mogul of menswear in Sri Lanka and the upcoming ‘Concept 2016’ show is set to further enhance the Sri Lankan men’s fashion arena and uplift the FH brand to international standards. The collections that will be showcased at the event encompass over 60 years of tradition, know-how and expertise and will truly raise the bar of the local menswear industry. ‘Concept 2016’ will look toward to future seasons while expanding on lifestyle-influenced designs that are tailored to suit every individual.