Mon, 04 Jul 2022 Today's Paper

DSI introduces ANTA to Sri Lanka

12 January 2016 02:33 am - 0     - {{hitsCtrl.values.hits}}

A A A



China’s leading sportswear brand is now in Sri Lanka, courtesy of DSI. 
ANTA Sports Products Limited is a professional sportswear company headquartered in China since 1994 and is involved in the innovation, design, research, development, manufacturing, marketing and retail of sports equipment. 
In 2013 ANTA was named the “Best Chinese Brand 2013” for the fourth consecutive year by the leading brand consultancy Interbrand. ANTA Sports always focuses on a mass market-oriented brand positioning. The Company has been the strategic partner of the Chinese Olympic Committee for two consecutive Olympic cycles, and NBA superstars, including Rajon Rondo, Kevin Garnett, Luis Scola, Chandler Parsons, Klay Thompson endorsed the ANTA brand and products. 
ANTA’s brand equity and professional image have been enhancing through these exclusive sponsorship resources together with effective marketing strategies. In addition, the company emphasizes product differentiation and continues to offer value-for-money products by strengthening its product innovation as well as research and development capabilities.Over 20 revolutionary footwear and apparel technologies such as A-Jelly, A-Silo, A-Glow Tech, Super Flexi and A-UV Fight have been successfully launched with the aim of providing consumers value added professional sports products featuring both functionality and design. ANTA is dedicated to the application of sports science and innovation in the development of high performance, comfortable sports shoes, apparel and accessories. In 2005, the company established the ANTA sports technology laboratory, which became the first sports technology lab in the sports industry. In order to meet the needs of the international market, ANTA has constructed an international design team made up of designers from China, USA, Italy, France, Belgium, Japan, Korea and other countries. D. Samson & Sons (Pvt) Ltd is the main marketing and distributing sector of the DSI Samson Group and one of the largest retail networks in the country that provides footwear, accessories and apparel to the local customer. They are the sole distributor of local footwear brands; DSI, Ranpa, Samsons, Jessica, Silviar, Waves, Beat, Supersport and AVI while also distributing international brands such as Reebok, Puma, Fila, Clarks, Liberty, Umbro, Florsheim, Redtape and Proline Fitness. The network of the organization spans more than 200 company outlets, 4000 dealers and 50 sales representatives island wide. ANTA products are now available at all DSI Premier, DSI XClusive, The Origin and other selected DSI showrooms.ANTA is one of the world’s most innovative brands with its own unique style and strategy. The company’s value was summed up to US$ 3.87 billion and became the 5th largest sporting goods company in terms of market value. It is indeed an enormous advantage for the Sri Lankan sportswear market to have such a brand in the country.
Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

Sell your vehicle & house fast with hitad.lk only cost is Rs.400, Advertise in Hitad.lk for free to sell your mobile phone. Want to sell your Pet, Advertise for Free in hitad.lk Search for Houses in Sri Lanka and find the best place through Hitad.lk find your best tuition place. Find the best partner for you, visit hitad.lk Find anything at any time hitad.lk.

  Comments - 0

Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

Sell your vehicle & house fast with hitad.lk only cost is Rs.400, Advertise in Hitad.lk for free to sell your mobile phone. Want to sell your Pet, Advertise for Free in hitad.lk Search for Houses in Sri Lanka and find the best place through Hitad.lk find your best tuition place. Find the best partner for you, visit hitad.lk Find anything at any time hitad.lk.


Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment




Order Gifts to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Vegetables, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

Sell your vehicle & house fast with hitad.lk only cost is Rs.400, Advertise in Hitad.lk for free to sell your mobile phone. Want to sell your Pet, Advertise for Free in hitad.lk Search for Houses in Sri Lanka and find the best place through Hitad.lk find your best tuition place. Find the best partner for you, visit hitad.lk Find anything at any time hitad.lk.


Lesson for Lanka from Ecuador’s crises, its relations with US and China

In faraway Ecuador, a crisis similar to the one Sri Lanka is facing, is threa

Some mill owners sell imported rice under local brands - Dudley Sirisena

President of Rice Millers’ Association and Chairman of Araliya Group Dudley

Spotlight on losses associated with so called development projects

Many of the projects aimed at developing the country have only become a burde

Fresh Approaches in Safeguarding the Environment

“Every citizen has a constitutional duty and obligation to protect the envi