Mon, 26 Jul 2021 Today's Paper

SLCB research findings reveal more prospects for MICE

20 July 2015 04:43 am - 0     - {{hitsCtrl.values.hits}}

A A A

The Sri Lanka Convention Bureau (SLCB) will be relaunching MICE Tourism Research Bulletin, which has been compiled after a lapse of almost six years.  The latest findings will be made available to industry members today. The initiative was taken in response to the high volume of information requests by the industry members seeking MICE tourism-related data that would enable them to assess their market shares and competitive position in the industry.

The study findings confirm that as at end-2013, the Sri Lankan MICE industry has progressed to become a US $ 177 million (over US $ 17 million over the estimate) industry with a high proportion of revenue being generated by international events, namely the incentives segment which contributes to approximately 63 percent of the total revenue.

Total MICE arrivals, including incentive travel, has reached 134,488, an increase of over 1000 arrivals than the initial calculation. “Determining the exact outcomes of MICE tourism is a challenging task since MICE tourism information needs to be obtained from the industry unlike leisure tourism arrival figures, which are available in the immigration arrival cards.

‘’This is yet another step taken by the SLCB towards supporting the MICE business stakeholders. Being the first MICE research study to be conducted after several years in the Sri Lankan post-war era, it is a significant project and one that would be the benchmark for future research,” said SLCB Manager Research Iyroshi Jayawardena.

The SLCB will be making a presentation on the findings of the research at an industry forum scheduled for today at 3:00 p.m., at the Hotel School Auditorium, Colombo 3.
 
See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

  Comments - 0

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 


Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment


Basil Rajapaksa’s catch 22 situation

Sri Lankan politics has been a good deal of family business. It was not even

“This govt. printed Rs. 880 billions”

This is the roadmap of Zimbabwe

“We are on the cusp of a mothers-led movement for better birth rights in Sri Lanka” – Kanya D’Almeida

Writer Kanya D’Almeida became the first Sri Lankan to win the ‘Commonweal

Two diametrically opposite shows in a military regime

On July 8 (Thursday) we saw diametrically opposite results because the securi



See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.