International market research agency, Kantar LMRB, which has operated in Sri Lanka for close to four decades, has announced that effective 2nd April all services and offerings will be delivered under the Kantar brand name.
In announcing this change, Himalee Madurasinghe, CEO, Sri Lanka, Insights Division, Kantar stated, “On April 2nd, we began a new chapter in our journey, whichis bound to be exciting. Our rebranding reinforces thevalue of the services we offer by widening our access to the latest, emerging knowledge worldwide.With the rebranding, we are gearing up to further facilitate opportunities for co-creation and purposeful collaboration resulting in win-win relationships.
“At Kantar, we are at the forefront of understanding the human story. We are proud to be the custodians of insightinto consumer shopping habits, interactions with products and services, media consumption and their emotional connections to the decisions they make.”
Commenting on the new brand strategy, Kantar CEO Eric Salama said, “The change in our branding reflects the operational changes already happening across our company, and is driven by a desire to achieve simplicity, scale and impact for our clients. This one change will make Kantar easier for clients to understand and work with. Removing barriers to co-creation and purposeful collaboration across our organisation will make it easier for Kantar to build platforms and offers globally that address our clients’ most pressing needs.”