Tommy Hilfiger launches its Spring/Summer 2015 collection, Heartland, finds its inspiration in Middle America, where the great outdoors mix with small town charm in some of the most picturesque and interesting places the country has to offer. This exploration of America’s midland embraces the outdoors to the fullest, resulting in surplus, utility, maritime and military influences combined with our signature preppy twist. It’s colorful, laidback, cool and authentic Americana.
“This season, The Hilfigers celebrate a family wedding with their own twist,” said Tommy Hilfiger. “Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that’s East Coast cool. The Hilfigers embody a free-spirited interpretation of the fun and irreverent attitude that’s at the heart of our brand.”
I DO HILFIGER. The fictional “Hilfigers” family comes together in Sonoma, California, to celebrate as wedding bells chime; the campaign stars supermodel Behati Prinsloo as the modern, spirited bride.
The signature look is dressed up with a dash of dressed down. This is how we rock the love, Hilfiger-style.
The collection is available at Tommy Hilfiger, Shop no. 7 & 8 Ground Floor, Arcade Independence Square, Colombo – 07; Ph: 011-5118484