Renault having launched its vibrant new small car model, the Kwid, in Sri Lanka in partnership with their local representative AMW, has made another innovative move by recently signing the mega star of the cricketing world, Kumar Sangakkara as their ambassador to promote the brand in Sri Lanka.
AMW, the local representative in Sri Lanka for Renault, who was instrumental in initiating this bold strategy said, that Sangakkara with his energetic appeal and his winning streak, aptly portrays the vibrant brand personality of Renault, a brand which is a blend of talent, class, intelligence, ambition and a spirit for adventure.
The partnership is also timed with Renault’s next phase of growth in Sri Lanka, as they look to significantly increase their presence across the country, as well as to aggressively expand the dealership footprint islandwide. The company is therefore confident that the world famous cricketer will be able to embody the right message and create the necessary hype for the Kwid brand in the country.
Announcing Renault’s partnership with Sangakkara, the company will also be releasing their campaign titled ‘Sri Lanka’s new favorite car loved by Sri Lanka’s favorite cricketer’ that will be featured in all key media across all three languages.
Sangakkara sharing his views said: “I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with such a brand that is young, and vibrant and has quickly established itself in Sri Lanka as an exciting new addition to our roads. I look forward to representing this intriguing brand and its fascinating growth journey in the county.”
Coming down to the vehicle itself, the Renault Kwid is truly a good-looking compact hatchback. On the exterior front, this car comes with an attractive styling coupled with an SUV like stance thanks to the increased ground clearance and black plastic cladding along the sides giving it an appealing look. The cabin of the car comes with modern and intuitive interiors that include a well-equipped dashboard with a spacious cabin and smart upholstery. On the feature front, it comes with a segment-first seven-inch touchscreen with Bluetooth technology along with other add-ons.
Targeted for the young and ambitious executives in the country, with a ‘passion to live for more’, the brand is now slated to forge ahead and make headway in the market, complemented by an ambassador that truly represents it’s brand ethos.