Fouzul Hameed – Managing Director, Hameedia Group
Hameedia, Sri Lanka’s leading menswear specialist will soon present the fifth edition of its annual fashion showcase – Envoy Concept 2018. This year, the show will run under the theme ‘CurioCity’, and is meant to inspire urban men to embrace their curiosity and intrigue when it comes to fashion, grooming and the latest style trends. The event will feature seven exclusive clothing collections including Down to Earth, Art in Loom, Contemporary, De Rigueur, GENZ, Prince of Wales and Celebrate Life, which will be made available at Hameedia outlets Island-wide during the course of 2018.
The Envoy Concept show is the only one of its kind in the country and derives its inspiration from global and international standards of menswear fashion. This year’s theme ‘CurioCity’ is meant to encourage gentlemen from all walks of life and professional backgrounds, to learn more about the latest trends in the fashion industry, so they can equip themselves with the knowledge and expertise needed to put together a mix of chic, eclectic, trendy and timeless looks.
The fifth edition of Concept will be graced this year by the presence of Jack Eyers - Mr. England 2017/2018 who is also the Brand Ambassador of Envoy London. He will be attending the event, along with his two colleagues, Jack Hesslewood – 1st runner up, Mr. England 2017/2018 and Zac Oldershaw – 2nd runner up, Mr. England 2017/2018.
Envoy Concept 2018 will present exclusive collections that draw on the latest fashion trends and embody elegance and sophistication; two quintessential elements of fashion. The collections will feature shirts, trousers, jackets, kurthas, printed shirts, smart casual must-haves, pieces for power dressing, as well as an array of formal attire. Tailored with the finest fabrics and embellishments, each collection has been designed to encapsulate the essences of confidence, boldness and suavity that together will enable gentlemen to step out in style on every occasion. With its consistent commitment to upholding global standards, Hameedia continues to complement every man’s sense of style and fashion by enabling him to look his best at all times.
Chinthaka Wanigasekara – General Manager Operations, Hameedia Group, Fouzul Hameed – Managing Director, Hameedia Group, Alexandre Diaz-Albo – General Manager, The Kingsbury Colombo, Daminda Jayawardena – Director of Rooms, The Kingsbury Colombo, Ameer Hamza – Head of Business Development and HR, Hameedia Group
Commenting on the highly anticipated Envoy Concept 2018 show, Fouzul Hameed – Managing Director, Hameedia Group said: “The Concept show is at the forefront of the Sri Lankan fashion industry and is the most highly anticipated men’s fashion event of the year. Initiated as a stepping stone to transform the menswear fashion industry in the country, each year the show has become bigger and better and now features an expanded portfolio of world-class garments. This year, we are delighted to have our Envoy London Brand Ambassador, Mr. England 2017/2018 and the 1st and 2nd runners up from the competition attending the showcase. As a Sri Lankan brand, we are extremely proud to have partnered with such a prestigious international event such as the Mr. England competition, and we look forward to Jack Eyers and his colleagues being a part of this year’s event. The ability to make a strong fashion statement can bolster a man’s self-esteem whilst speaking volumes about his personality and character. The Concept 2018 show offers an extensive range of the latest and most contemporary designs and outfits that meet the needs and styles of modern men with varying tastes and personalities.”
As serving society has always been a core value of the Hameedia Group, the ‘Concept 2018 – CurioCity’ showcase will feature a variety of fundraising initiatives that will support the ‘My Friend’ project. All proceeds from the show will help educate children in underprivileged schools in the country through the ‘My Friend’ foundation. This year, partners that specialize in men’s retail as well as many lifestyle brands, will also come on board for the showcase. These partners include Dialog as the official telecommunications partner, Vision Care as the official eye care partner, adidas as the official sportswear partner, Real Men as the official fragrance partner, Management Studios as the official knowledge partner and The Kingsbury Hotel is named as the official hospitality partner of the event.
A part of the Concept 2018 collection