Why brands should include eSport in their media mix

Mandarin Reid research into time utilization of various audience throughout the day brought some very interesting statistics on gaming habits. The average gamer would spend close to 3 to 5 hours of their day gaming in some format or the other. Some of this would be late night – pushing the threshold of media touchpoint time utilization, but equally a high percentage played through what is known as traditional media contact time.

Olympic disappointment is part of the journey for Yupun

At the 30-metre mark of his 100m heat on Saturday, you could sense that Yupun Abeykoon’s Olympic debut was probably not going to go as planned.

Jacobs scoops 100m title as Rojas sets triple jump record

Italian sprinter Lamont Jacobs stormed his way to the first post-Usain Bolt era Olympic 100m title on a record-breaking night at the Olympic Stadium in Tokyo yesterday, where the Women’s Triple Jump World Record was also bettered.

A dream fulfilled but Liyanarchchi eliminated in first round

Not all dreams have fairy tale endings. Nimali Liyanarchchi achieved her decade-long dream of competing in an Olympics today when she took part in the first round of the Women’s 800m event at Tokyo 2020, but the ending was far from inspiring, as she finished last in her heat and was well off the pace overall.

Suspended trio’s ban period reduced, fine enhanced

Sri Lanka Cricket (SLC) has reduced the length of the suspension period recommended by the inquiry committee on the suspended trio who breached the bio-bubble during last month’s tour of England.

Liyanarachchi faces uphill run in 800m heats

Nimali Liyanarachchi will take part in the Women’s 800m heats tomorrow, the first day of track and field competition at Tokyo 2020.Liyanarachchi will take part in the fourth heat, scheduled to take place at 7:19 a.m. Sri Lanka time, and will run in a competitive field alongside Raevyn Rogers of the United States, ranked fourth in the world in the event, and Keely Hodgkinson of the Unites States, ranked 11th.

National flag missing from SL Olympic attire

The National Olympic Committee of Sri Lanka (NOCSL) has come under fire on social media, after athletes representing the country at the Tokyo 2020 Olympics appeared in their events sans any indication of Sri Lanka on their attire.

Matthew off the pace finishes last in 100m freestyle heats

Sri Lankan swimmer Matthew Abeysinghe said a tactical error could have been the reason for his underwhelming return in the heats of the Men’s 100m Freestyle event at the Tokyo 2020 Olympics today.

Japan top medals table and Britain’s Daley strikes Olympic gold

Japan topped the medals table at the Tokyo Olympics after the host nation won three golds today and British diver Tom Daley was finally crowned an Olympic champion at his fourth Games in an emotional triumph.

WATCH: Karunaratne loses to Nguyen, Dharmawardena swept in 29 seconds

Sri Lanka badminton star Niluka Karunaratne suffered a second defeat at Tokyo 2020, losingto Ireland’s Nhat Nguyen 21-16, 21-14 at the Musoshino Park Sports Plaza today.

Charith Asalanka sustains hamstring injury, MRI done at midnight

Injury has become synonymous with the Sri Lankan team. There were two more casualties reported in the Sri Lankan camp.

WATCH: Milka Gehani blooms hope with Olympic debut performance

The final ranking may not paint a perfect picture, but there were brushstrokes of promise in Milka Gehani’s performance in the Tokyo 2020 Women’s Artistic Gymnastics event today, even if the end product lacked finesse.

Gaffoor second in 100m butterfly heat

Sri Lanka’s Aniqah Gaffoor finished second in her heat in the Women’s 100m butterfly event at the Tokyo 2020 Olympics a short while ago.

WATCH: Tehani finishes 49th in Women’s 10m Air Rifle event

Egodawela shot a total of 611.5, and was classified between Kanykei Kubanychbekova of Kyrgyzstan, 48th with 612.8 points, and Luna Solomon of the Refugee Olympic Team, who came 50th with 605.9.

Tehani, Aniqah and Niluka to take part tomorrow

Three of Sri Lanka’s nine athletes at Tokyo 2020 will feature on the first full day of competition at the Olympics tomorrow.

Wanindu Hasaranga injured : Two uncapped players added in Sri Lanka squad

Sri Lanka’s most in form all-rounder Wanindu Hasaranga is injured and is out of contention for the 3rd ODI against India on Friday.

Milka and Chamara to lead Sri Lanka’s contingent at today’s opening ceremony

Gymnast Milka Gehani and judoka Chamara Dharmawardene will lead Sri Lanka’s contingent at the Tokyo 2020 opening ceremony, with the games, already marked by public apathy, hit by fresh controversy on Thursday.

Brazil’s Marta scores in fifth Games running, Britain beat Chile

Brazil’s Marta became the first woman footballer to score in five consecutive Olympic Games when she netted twice in today 5-0 thrashing of China at the Miyagi Stadium in Rifu.

Main scoreboard scorer quarantined after Covid scare

Keerthi Ranasuriya, one of the main scoreboard scorers of the ongoing Sri Lanka - India series, had tested Covid-19 positive a few hours before the second ODI, and was sent into immediate quarantine today, it is learnt.

Cheers, fireworks as Brisbane awarded 2032 Olympics

Brisbane was awarded the 2032 Olympics today, triggering celebratory fireworks as it became the third Australian city to host the Summer Games, after Melbourne and Sydney.

Jaffna Stallions set to challenge LPL termination

Jaffna Stallions, one of the franchise teams of the Lanka Premier League (LPL), is likely to challenge its termination, it is reliably learnt.

Mickey Arthur crumbling under pressure

Sri Lanka head coach Mickey Arthur lost the plot once more following Sri Lanka’s series defeat to India in the second ODI worked off in R. Premadasa Stadium on Tuesday.

Dhananjaya de Silva sustains hamstring injury

According to sources close to team management, the 29-year-old all-rounder sustained the injury during a practice session and was sent for the MRI on Friday.

Injured Perera out of India series, Fernando to miss ODIs

Sri Lanka’s Kusal Perera has been ruled out of the limited-overs home series against India with a shoulder injury while fast bowler Binura Fernando will miss the one-dayers after hurting his ankle, the country’s cricket board said today.

Tehani shooting through barriers

Egodawela, ranked 223 in the world in the 10m Air Rifle event, was one of the six Sri Lankan athletes given a place at the Olympics through the tripartite quota system – a decision made with the corroboration of the International Olympic Committee (IOC), the Association of National Olympics Committees and the International Federation of the respective sport.

Chandimal writes to SLC seeking clarification on future

Former National skipper Dinesh Chandimal, in a letter addressed to Sri Lanka Cricket (SLC) Cricket Committee Chairman Aravinda de Silva, has requested an audience with the relevant committees on his future as a Sri Lanka cricketer.

Complaint to be made on alleged irregularities in Asian Youth Boxing Championship selections

A last-minute change of eligibility requirements left 14 school boxers who had travelled to the Royal MAS Arena in Colombo from across the island unable to participate even after having completed the official weigh-in at the venue.

Mathilda’s journey from Kandy to Tokyo

Given up for adoption at a very young age – so young that she recalls no memories of her formative months in Sri Lanka – Kandy-born Karlsson’s life trajectory took an extraordinary swing when she was moved to Sweden.

CMSC eSports’s announced new partnership with SLT-Mobitel

In 2019 simulation racing was officially announced by CMSC as the pathway for grassroot level motorsport to nurture and develop the racing skills and potential of new and seasoned racers in Sri Lanka.

A crime if Mathews goes at this stage – Atapattu

Former Sri Lanka captain Marvan Atapattu believes that it would be a crime to let go of Angelo Mathews at this stage of his career ahead of arguably ‘the three best years of his career.’ The elegant right hander also claimed that Sri Lanka’s cricket revival should start from school cricket. Atapattu made these remarks in an interview with Daily Mirror.