Prima KottuMee fuelling future of Sri Lankan sports

Prima has long gone beyond being just a food brand. With its iconic KottuMee brand, Prima has embedded itself into the very fabric of youth culture and sports in the country. 

The company’s vibrant and consistent contribution to the sporting ecosystem is evident through its enduring support of schools rugby, club rugby, Sri Lanka rugby, Under-15 District and Provincial Youth League through Sri Lanka Cricket for the last 17 years and school big matches, junior golf (national and regional) that shape the next generation of young golfers in association with Sri Lanka Golf for the last 16 years, junior athletics with the sponsorship of National School Games throughout the Sports Branch of the Education Ministry for the last 14 years.

In the high-octane world of Sri Lankan schools rugby, Prima KottuMee stands out as a spirited and youthful brand that resonates deeply with the energy and enthusiasm of young fans. Backing 12 prominent rugby-playing schools, Prima’s support goes beyond branding; it plays a vital role in nurturing the sport from the grassroots level.

Schools rugby in Sri Lanka is steeped in tradition and garners massive youth following, often packing stadiums with passionate fans. Prima KottuMee, with its “hot and spicy” personality, aligns seamlessly with the adrenaline and excitement of the rugby season. It’s not just about food it’s about creating a lifestyle experience around sport, camaraderie, and youthful celebration.

Beyond rugby, Prima’s commitment to junior cricket, golf and athletics over 15 years showing its long-term vision for sports development. As a pioneer in supporting young golfers, Prima has helped provide structure, opportunity, and exposure, contributing significantly to producing outstanding golfing talent for Sri Lanka. The company’s support in this arena has not only fostered competitiveness but also instilled discipline and ambition among youth, enabling many to rise to national and international levels.

Ultimately, Prima’s involvement in schools rugby and junior golf, cricket and athletics reflects a deep understanding of the pulse of Sri Lankan youth. Through sponsorships, events, and meaningful engagement, Prima continues to offer platforms where young Sri Lankans can thrive, dream big, and enjoy their sporting passions with a hot and spicy twist. 

(SJ)