Samsung Electronics ranked as a Top 5 Best Global Brand for 4th straight year

• Achieves US $ 91.4bn in brand value 
• Recognised for promoting a consistent customer experience strategy and leading future technologies 

Samsung Electronics was recognised by Interbrand, a global brand consultancy, as a Global Top 5 brand for the fourth year in a row. 
Interbrand releases its list of Best Global Brands each year and on this year’s list, it was revealed that Samsung’s brand value reached US $ 91.4 billion and grew by 4 percent year-on-year.  
Samsung’s brand value increased across all business areas in 2023, despite the sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following: consistent company-wide improvement of the customer experience based on the ‘One Samsung’ strategy, increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging 

product portfolio and SmartThings and the company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR) and consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines. “Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said Samsung Electronics Global Marketing Office President YH Lee. 
“We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts,” he added. Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Centre under the Global Marketing Office, to provide an integrated online and offline experience. The company also has the CX-MDE Centre, which is responsible for strengthening the multi-device experience, to increase synergy between products and improve the overall customer experience.  Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimised gaming experience. Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognised for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices. 
Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognised for its credibility.