First Capital launches SL’s 1st Smart Assisted Customer Onboarding platform

First Capital Holdings PLC has taken a significant step forward in reshaping the investment experience with the launch of the country’s first Smart Assisted Customer Onboarding platform with the use of an Avatar. 

Backed by over 40 years of experience and trust, First Capital continues to evolve in line with how customers engage today placing greater emphasis on speed, simplicity and accessibility. This latest innovation reflects a clear shift towards a more intuitive, digital-first experience designed for a new generation of investors.

At the centre of this transformation is SAVI (Smart Assistant for Virtual Investments), an Avatar designed to be both intuitive and efficient. SAVI guides customers through the entire account opening and KYC verification process in a seamless, step-by-step journey eliminating the need for calls, paperwork or long, unguided processes. 

With this new system, customers can now complete their onboarding anytime, from anywhere, directly via the First Capital website, also can complete the video verification seamlessly during the application submission process, allowing users to move through the process at their own pace, without interruption. 

“At First Capital, we are focused on making investing more accessible by aligning with how our customers live and interact today,” said First Capital Holdings Chief Technology and Digital Officer Mithila Abeysekera. 

“This smart assisted onboarding experience is designed to remove friction from the very first step. With SAVI, we are offering a simpler, faster and more convenient way for customers to get started without compromising on accuracy or security all the while leveraging on the latest cutting edge technologies.”