Baby Cheramy launches Sri Lanka’s first AI-powered parenting platform

From left: Aamina Ismail – Moderator;  Sabrina Yousafzai - Managing Director of Hema’s Consumer Cluster; Dinara Punchihewa - Film Director; Imeshi Sahabandu - Senior Manager for Innovation at Hema’s Consumer Brands; Dr. Thanuja Kotawalagedara - Executive Director of Aivo Health; Chathur Alwis, Senior Manager for IT and Digital Transformation at Hema’s Consumer Brands  - Pic by Nisal Badhuge

By Rukaiya Riza
Sri Lanka’s leading baby care brand, Baby Cheramy, launched the country’s first parenting assistance service powered by generative artificial intelligence , the Baby Cheramy Diaper Helpdesk, positioning it as a milestone in the local consumer goods sector, where brands are expanding beyond physical products into digital ecosystems.
The free 24/7 service, available on WhatsApp in Sinhala, Tamil and English, aims to provide parents with real-time responses on diaper hygiene and infant care. The platform uses advanced natural language processing and machine learning to generate information, with every response vetted by a panel of registered doctors of the Sri Lanka Medical Council and supervised by consultant pediatricians at Ayubo Health.
At the launch, Hamas Consumer Cluster Managing Director Sabrina Esufally, said the initiative aligns with Baby Cheramy’s long-term goal of being a trusted parenting partner.
“With the Baby Cheramy Diaper Helpdesk, we are going beyond products to provide meaningful support to parents. This is about empowering families with reliable, expert-backed guidance and reinforcing our commitment to safety, quality and care,” she said.
Hemas Consumer Brands Director – Marketing and Digital Soumya Somasundaram noted the innovation reflects the brand’s evolution alongside modern mothers.
“Most of us here grew up with Baby Cheramy. But 60 years on, mothers have changed, their lifestyles have changed, and Baby Cheramy is changing with them. We designed this solution to provide mothers with instant, credible answers at a time when they cannot rely on past generations for guidance. Backed by trust and expertise, this Helpdesk will ensure no conflicting answers and truly make a mother’s journey more rewarding.”
According to Hemas, such AI-driven platforms could reshape consumer engagement in Sri Lanka’s fast-moving consumer goods (FMCG) sector by boosting trust and loyalty. The country’s diaper usage remains low at about 11 percent, significantly below regional averages, with affordability, misinformation, and lack of awareness seen as key barriers.