Allianz conducts Avurudu Nagam campaign

Allianz Lanka marked this Avurudu season by supporting a tradition that holds deep meaning for many Sri Lankans, the journey home.

For thousands, travelling home for Avurudu isn’t just about the destination—it’s about reuniting with family, reviving traditions and sharing time with the loved ones. Understanding how precious these moments are, Allianz launched Allianz Avurudu Nagam, a thoughtful initiative to support the commuters travelling from Colombo Fort to Peradeniya or Kandy. 

Through this campaign, the passengers were given the opportunity to claim a refund on their train tickets – a simple act, designed to make their journey home just a little easier.

Each passenger also received a pack of traditional oil cakes – a simple yet thoughtful gesture to carry the spirit of Avurudu with them. These additions were designed to bring a sense of warmth and celebration to their Avurudu food table at home.

At the Colombo Fort railway station, Allianz also hosted a festive ground activation. Here, the travellers had the chance to take part in seasonal giveaways, winning small gifts they could take home to the loved ones – particularly children eagerly awaiting the Avurudu surprises.

Through Avurudu Nagam, Allianz aimed to go beyond being just an insurer. It was about being present in moments that matter – creating meaningful touchpoints that reflect the brand’s commitment to community, culture and connection.