Dentsu Communications clinches Most Effective Agency of the Year title at Effie Awards

Dentsu Communications brand ISOBAR comes out on top yet again at Effie Awards 2022/23, winning the Most Effective Agency of the Year, an outstanding achievement, given that it has only participated in the Effie Awards since 2021 and has bagged the top slot two out of the three years, which is a major triumph for this young up and coming agency brand that is all about the future.  

Another feature was that it was a joint win with Mullen Lowe, which tallied a similar number. This remarkable feat, achieved within a mere five years since its inception in Sri Lanka, is an exciting testament to the innovative and creative approach that is winning for its clients’ brands in the market. 

A further accolade is that ISOBAR’s winning streak has placed it as the highest-ranking Sri Lankan Agency in the Global Effie ranking in both 2021 and 2022. This highlights its unwavering commitment to crafting trailblazing campaigns that not only captivate audiences but also yield strong results for its clients, showcasing the immense power of creativity and tech coming together to drive business solutions for their brands.   

The Most Effective Agency of the Year recognition is presented to the agency that attains the highest added points from all awards won and the most finalist entries at the Effie Awards. For the first time in Sri Lanka, two agencies were named as equal winners. This highlights its commitment to excellence across diverse categories, all fuelled by its innovative and ingenious approach with two Gold, three Silvers, three Bronze awards and four Finalists along with its client IESC YouLead, which won the Brand of the Year and Marketer of the Year.

“In an era where every advertising rupee counts in an economically challenging landscape, ISOBAR being acknowledged as the Most Effective Agency of the Year for the second consecutive year is a testament to our relentless dedication to crafting revolutionary campaigns that look to the future through the power of creativity and tech.,” expressed Dentsu Communications Vice President Mohenesh Chamith Buthgumwa.

Dentsu Grant Group Chairperson Neela Marikkar emphasised, “This outstanding win at the Effie Awards is a testament to our agency’s unwavering pursuit of excellence and dedication to growth and learning, showcasing our capacity to leverage creativity and technology driven by deep consumer understanding particularly in navigating through complex and uncertain times.”