Pippin new store opened at Ninewells Hospital, North Wing

A baby and mother care company that started in 2018 as a small online store run by a stay-at-home mother celebrated the grand opening of its new showroom at Ninewells Hospital recently.

The company, initially called Cute Toys and Cute Care, was founded by Dineshika, a mother of two. She started the company after recognising a gap in the market for high-quality baby and mother care products.

The company’s initial stages were challenging, as Dineshika juggled her responsibilities as a young mother with running the business. However, she was determined to make her company a success. Initially, she displayed a stand with her products at Ninewells Hospital in 2019. Gradually, she focused on customer satisfaction, building a loyal customer base through exceptional service and expanding the product range to meet the diverse needs of parents and babies.

As the business continued to grow, Dineshika decided to take it to the next level. She opened up a new showroom at Ninewells hospital – First Floor on February 1, 2021. She also invested in marketing, improved the website and increased her product offerings.

In time, the company gained a reputation for being a trusted source of baby and mother care products, known for its personalised service and attention to detail. Eventually, Dineshika rebranded her store, changing its name to Pippin, which was launched in January 2022. In September 2023, the Pippin new store was inaugurated on the ground floor of the North Wing of Ninewells Hospital. 

The grand opening of the showroom was a momentous occasion. It was celebrated with a ribbon-cutting ceremony attended by Ninewells management, celebrities, loyal customers and supportive friends and family.