eMarketingEye launches AEYEPULSE

• Enhances brand’s AI visibility with GEO

As the travel industry rapidly embraces artificial intelligence (AI) as a primary discovery channel, eMarketingEye announced the official launch of AEYEPULSE — its AI visibility intelligence platform, alongside a specialised generative engine optimisation (GEO) service.

The way travellers search, evaluate and make booking decisions is undergoing a fundamental transformation. Platforms such as ChatGPT, Gemini and Perplexity are no longer experimental tools; they are becoming central to how the modern travellers research destinations, compare hotels and plan experiences. Traditional search behaviour is evolving and with it, the rules of digital visibility.

Recognising this shift, eMarketingEye has developed AEYEPULSE to help the travel and hospitality brands measure and strengthen their presence across leading AI platforms.

AEYEPULSE enables brands to see how they appear across ChatGPT, Gemini and Perplexity, track mentions, assess sentiment and compare visibility with competitors. This is an advanced AI Visibility Intelligence platform designed to provide brands with clear, measurable insights into how they appear within AI-generated responses.

The platform enables brands to:

• Monitor visibility across ChatGPT, Gemini and Perplexity
• Track high-impact prompts that drive AI exposure
• Measure AI Visibility Score, sentiment and share of voice
• Benchmark performance against competitors in AI-generated responses
• Identify trends, gaps and growth opportunities
• Access unified insights through a clear, intuitive dashboard

While AEYEPULSE provides visibility intelligence, eMarketingEye’s GEO service goes one step further.

GEO focuses on actively optimising a brand’s digital footprint to improve how large language models (LLMs) understand, interpret, position and recommend a brand. From structured data and content refinement to authority signals and digital ecosystem alignment, GEO ensures brands are accurately represented and competitively positioned in AI-powered search environments.