M One Group clinches 22 honours at Effie Awards

Cements its status as Sri Lanka’s integrated marketing effectiveness leader. M One Group has emerged as one of the biggest winners at the 2025 Effie Awards, securing a total of 22 recognitions across multiple categories. M One Integrations clinched four Bronze awards and seven Finalists. At the same time, its digital arm, Thinkfinity, secured four Bronze awards and seven Finalist wins, showcasing the group’s strength as a fully integrated agency capable of delivering results across ATL, BTL, digital and experiential platforms. “Our mission has always been to deliver result-oriented, brand-experiential campaigns that amplify presence and maximise ROI,” said M One Managing Director Janakantha Withanachchi.

Among the most celebrated campaigns was ‘Sadaham Sabandiyawa - The Connection to Dhamma’ for SLT-Mobitel Ltd, which earned Finalist recognition in Corporate Reputation, Seasonal Marketing (Product/Service) and Experiential Marketing (Hybrid). The campaign seamlessly blended cultural insight with technology, including QR-enabled Vesak lanterns that allowed users to access religious messages digitally, demonstrating how tradition and innovation can coexist to create meaningful brand engagement.

‘Magaharinna Bari Wandanawa – The Pilgrimage You Can’t Miss Out On’ for Sustagen was recognised across Seasonal Marketing and Social Good Categories, earning both Finalist and Bronze honours. 

Meanwhile, ‘The Beauty Craving Challenge – Launching Jellegen’ for Delmege Forsyth & Co. (Pvt.) Ltd was acknowledged in Influencer Marketing and Marketing Disruptor Categories, reflecting the agency’s ability to turn product launches into culturally relevant conversations.

The Jellegen portfolio continued its winning streak with Bronze awards for ‘My Beauty Snack – Jellegen by Motha’ in Health & Wellness (OTC) and ‘The Beauty Snack – Transforming a Dessert into a Daily Beauty Ritual’ in Business/Product/Service Innovation. In experiential marketing, ‘Atlas World – Turning a Book Fair Visit into a Journey of Genius’ for Atlas Axillia Co. (Pvt.) Ltd secured Bronze in on-ground sales activation, highlighting M One’s expertise in transforming live brand experiences into measurable commercial impact.

M One CEO Sancharitha Jayathilake added, “Our strength is integrating ATL, BTL, digital, influencer engagement,and experiential marketing into a cohesive narrative. For instance, with our recent Jellegen campaign, we created personalised digital content journeys for thousands of consumers based on their beauty preferences and online behaviours. This allowed us to deliver tailored messages at just the right moment in their purchase journey, leading to engagement compared to standard campaigns.”