Celeste-BNS announce equity partnership

From left: Janik Jayasuriya, Bathiya Jayakody and Santhush Weeraman

• To revolutionise quick commerce, lifestyle and online shopping experience 

Celeste, one of Sri Lanka’s most celebrated lifestyle brands, marked a defining milestone in its journey by announcing a landmark equity partnership with the country’s iconic music duo BNS. 

The announcement capped an evening that celebrated six years of growth, community and the authentic connections that have come to define the Celeste brand today. Designed as a customer-first celebration, the one-of-a-kind event brought together over 1,000 carefully selected guests from Celeste’s base of more than 135,000 customers, recognising those who have consistently engaged with the brand through loyalty, frequency and long-standing interaction. 

The evening gave corporate clients and longstanding patrons the opportunity to interact directly with Celeste’s leadership while reflecting on the brand’s journey, the customer experience it continues to build and its future ambitions.

During the event, Celeste formally announced an equity partnership with the iconic Sri Lankan music duo Bathiya and Santhush, widely known as BNS. Known for their groundbreaking influence on Sri Lankan music and their ability to connect with audiences across generations, Bathiya and Santhush bring both cultural star power as well as strategic business and entrepreneurial insight to the partnership. Beyond their legendary music careers, BNS are accomplished entrepreneurs with a portfolio of successful ventures of their own making.

Celeste Founder and Managing Director Janik Jayasuriya stated, “Welcoming Bathiya and Santhush as equity partners is more than just about collaboration; it’s about aligning with creators who understand influence, culture, business and entrepreneurship and how to connect with people in an authentic way.”

BNS commented, “Celeste is a brand that has built genuine connections with people and that’s something we deeply relate to as entrepreneurs. Becoming equity partners allows us to contribute beyond music and be part of shaping a brand that is ambitious, innovative and rooted in community.”