Atlas introduces Aluth Avurudu Gift Packs

Atlas Axillia Co. (Pvt.) Ltd announced the launch of its specially curated limited edition ‘Aluth Avurudu Gift Packs’ in celebration of the Sinhala and Tamil New Year, offering a meaningful and educational gifting option for children across Sri Lanka.

Timed for the festive season, the initiative encourages parents, relatives and well-wishers to move beyond conventional gifts and select options that support children’s learning and development. 

Anchored by the tagline ‘Podi weddange dhenuma wedena hodhama thegga’, the initiative highlights the importance of nurturing knowledge during moments of celebration, while staying true to Atlas’ core purpose of making learning fun and enjoyable for every child.

Designed to bring together the joy of Avurudu and the value of education, the Atlas Aluth Avurudu Gift Packs include a range of quality stationery and learning tools that inspire creativity, curiosity and productivity among children. 

Built on Atlas’ belief that learning should be engaging and fun, the pack transforms everyday learning into a rewarding experience. At a time when gifting often centres on short-term excitement, Atlas offers a thoughtful alternative that supports long-term learning and skill development, helping children remain meaningfully engaged during the festive holidays. 

Some of these gifts are specially designed to be used during the auspicious time for commencing work, seamlessly integrating educational moments into festive rituals and enriching the overall experience.

Atlas Axillia Co. General Manager Marketing Kasuni Bandara stated, “At Atlas, making learning enjoyable lies at the heart of everything we do. The Aluth Avurudu Gift Packs are designed to celebrate the spirit of the season while bringing added value to a child’s learning journey.”

Available at leading retail outlets, stationery stores islandwide and leading e-commerce channels from early April, Atlas Aluth Avurudu Gift Packs reinforce the brand’s promise of delivering innovative, high-quality educational solutions for Sri Lankan children.